As another year passes, we strive to remain at the forefront of commercial modelling as an agency with everything to offer – both to our models and our clients who rely on us to supply them with the best talent.

We expect modelling with us in 2025 to be even better than that in previous years.

But what do we mean by “better”? It’s a word that has many meanings, and opinions can differ as to what “better” actually implies. No one can predict the future, so it’d be arrogant to say that everything in the world is going to be better in the new year. But in terms of modelling, we’re excited at the prospects 2025 can offer our models.

Modelling in 2025 may very well present some real benefits to our models that can be seen as “better” than the previous years.

Like we say, the previous years (decades, even) have seen substantial growth for us. We work with far more clients year-on-year, and we are able to offer more wonderful modelling assignments to our registered models. We don’t really need to advertise to big name brands, because they come to us whenever they require models to help them in their marketing campaigns and in their advertising needs. We’ve built up an incomparable reputation and our clients trust us to meet their needs. It’s a great two-way relationship.

As a model in 2025, what can you expect?

If you’re thinking about modelling for the first time with us, you should know that you’re in the best possible position to be put forward to our clients. The brands we work range from multinationals and high street retailers to smaller start-ups. They all have one common thing when they approach us: they know that we have the perfect models for their needs. If you’re curious about modelling, you won’t be in a better place to be seen by the brands crying out for models. That’s what makes our team tick.

Maybe 2025 will be the year you take modelling seriously and join our team of models. Maybe it’s on your bucket list – even if you’re happy with a solitary job. Maybe it’s not about you at all; you may be thinking that your beloved pet is on the right track to become one of our next Starpets. Whatever your reasons, you’ll joining the right agency.

For our models who have enjoyed jobs with us, what will modelling in 2025 bring?

Well, we’re confident that all our models can expect the following:

1. To be put forward to our clients for even more modelling opportunities when your look and skills are called for.

2. An increase to our already extensive client list.

3. Even more diverse jobs.

4. More travel opportunities.

We’re always looking for ways to make things “better”. Whether that’s placing even more models with top-notch brands, or receiving more 5 star reviews than ever, we’re looking forward to what 2025 will bring us, our models and our clients.

Our experienced and approachable team deals with every kind of model booking, liaising with clients and models to make sure every aspect of the booking runs like clockwork. However, there are moments in our busy schedule when we must compete against the clock and secure a model at the drop of the hat. It’s something that doesn’t happen often, but it’s part of the nature of the booking process. Fortunately, we have the knowledge and skills to overcome these challenges.

A last-minute booking is when we look for a model at short notice. We may be given just a few hours (the pressure!) or one or two days to find our clients the perfect model. Obviously, we supply most of our models to clients within a more casual timeframe, but occasionally we’re presented with an urgent request.

How do last-minute bookings occur?

We don’t have accurate data, but we guess that there are probably three main reasons for a last-minute booking:

• Changes to a client’s work schedule
• An unexpected deadline
• A model’s / client’s illness or change in circumstances

All our clients are professionals, and they appreciate that organisation on our part and at their end helps the assignment from start to finish. It’s why we give tips to all models about preparation and what they need to become a successful model. We place thousands of wonderful talent in exciting jobs in all parts of the UK and abroad, so it’s unsurprising that a handful of bookings suffer from a slight glitch here and there.

Most assignments are planned well in advance. There are many components that contribute to a memorable shoot or film, some or all as follows:

• Weeks of organised themed content
• Photographers / filmmakers
• Coordinators
• Designers and make-up artists
• Lighting
• …and top-notch models, as supplied by us

If any one of these is disrupted near the assignment date, we may well put out an urgent request for a last-minute booking.

Models who’ve registered with us with us need to know that we never judge anyone who refuses a job – particularly last-minute bookings. We understand that most of our models lead busy lives and therefore accepting a job on short notice with simply not feasible.

All we ask is that, should a model who has accepted a job cannot do so due to a change of circumstance, they inform immediately so we can look quickly for a substitute model. This will help the whole process, and we’ll continue looking for modelling work for them.  

Our clients know that one of our many talents is finding models at the last minute. It’s why they’ve rated us as the best modelling employment agency in the UK, and we don’t want to let them down.

It’s a three-way system: clients, models and Models Direct. 99% of the time it’s a perfectly oiled machine, but there’s always the potential to fulfil a last-minute booking. At the very least, it keeps us on our toes!

We offer paid, part-time work to a range of different models who may be seeking all sorts of different modelling work.

From lifestyle and commercial modelling to promotional modelling work, our assignments also vary between jobs of just a few hours up to work for several days.

Our clients come to us with bookings that are right here in Oxford, as well as jobs that may be in area parts of the UK or even abroad.

Once models are signed up with us, they may be put forward to any client offering the kind of work they have requested and requiring a model of their age, look and body type.

Our clients then make the final decision as to who they would like and then we discuss the job, the fee and all other details, including duration and location, with the chosen model.

It is entirely up to our model whether or not they would like to accept the booking.

We have child and teen models on our books who are still at school, as well as students at college or university.

We have female and male models who have full or part-time jobs, families to look after and busy social lives.

They all accept work from us as and when it fits in with them – after all, it has to be right for them, as well as for us and the client.

One of our young male models accepted an assignment modelling football kit for Oxford United.

This is what he told us afterwards about how modelling for Models Direct works for him.

“Models Direct is absolutely easy to deal with and leaves any model (beginning, starting out in the industry or professional) at ease.

“They plan and book everything, which makes being a freelance model a lot easier.

“It also makes keeping a part-time job or working full-time much more realistic.

“I really embrace the process of Models Direct.”
Apply here to find out more about working with us.

And this is what Portsmouth City Council’s new campaign aims to do.

The Reach Out: It’s OK to talk about suicidal feelings project hopes to encourage young adults to see support when they feel overwhelmed.

Models Direct was approached by the team working on the campaign for Portsmouth City Council and asked to suggest models who might be suitable for a photo shoot.

As usual, we discussed their needs in depth and provided them with a selection of young female and male models who met those precise requirements.

The client made the final choice and Jenny and Elgi went along to the assignment on the day.

Both our Portsmouth models enjoyed the experience of taking part in the shoot and were proud to have been part of such an important campaign.

Jenny said the whole team was very welcoming and the photo shoot was professional from start to finish.

Elgi admitted:

“Being shortlisted for my first shoot felt quite nerve-racking but Charlie at Models Direct made the whole process straightforward and seamless.

“This gave me confidence and made me excited about taking part in the shoot. 

“As a result, I had an amazing first experience working with the client working on the mental health campaign. 

“Thank you once again Models Direct for making the experience as easy as possible!”

If you think you would like to take part in modelling assignments like this one in Portsmouth then fill in our form, send us a photo and we will contact you.

Renowned in the world of British modelling for our professional service and our ability to provide a wide range of models, we are also known for being able to respond quickly.

Having operated for over 30 years now, we understand there are all sorts of reasons why clients might come to us requiring a model (or models) – sometimes within hours.

This may be due to another model having to withdraw at the last-minute because of illness or a family emergency or it might be that there has been a late change to the photo shoot and an additional person (or people) are required.

Now, like all businesses, we are only too happy to admit that the more time we have to fill a booking the better!

So we would always urge existing and new clients to contact us as soon as possible about their requirements.

We run a busy agency here and, of course, it makes our lives easier if we have a little more time!

However, we do understand that things don’t always work out like that so if you are looking to hire a model and need someone at short notice, please do get in touch.

We are here – ready and waiting to help!

Models, when you join Models Direct we don’t expect you to always be able to take on a last-minute booking.

We know that the vast majority of our male and female models have other jobs and commitments, including their families or perhaps their studies.

And, of course, our child models have to go to school!

But we also know there may be times when you can respond quickly, either by changing your plans or because you happen to have some free time.

So, on occasion, we will approach you about last-minute bookings to see if you may be interested.

All we ask is that you are open and honest with us and only commit to accepting an assignment if you know you can be there promptly, ready and able to work.

Neri, for example, is one of our plus-size models and she was booked for a television job at very short notice.

She told us: “This was a last-minute assignment, that ended up being one of the most empowering experiences since becoming professional.

“I got to work with four of the most beautiful confident ladies, a fantastic film crew and the man with the naked plan, Gok Wan.

“From the costume designers to the make-up artist and the runners, everyone was so welcoming and worked so hard to make sure we felt relaxed and comfortable in the environment.

“Gok was lovely and gave direction really clearly – he was so fun and we all had such a giggle.

“The assignment went really quickly and Molly from Models Direct was so supportive.

“Such an exciting experience, I’m so glad I was accepted and thank Molly for putting her trust in me and putting me forward.”

And this is what one of our clients, the Andrew Simpson Foundation, said about our speedy response:

“We were really happy with the service. It was a tight turnaround but went brilliantly.

“We got all that we needed in a short time span.

“We will definitely be using Models Direct again for future projects which are coming up.”

All of our models – children, teens, adults and even pet owners are informed beforehand when they’re briefed about the assignment, that they’ll meet other models.

And if they’re happy to go ahead and be part of an interesting adventure meeting new people, fellow models and clients, then here are some top tips on how to help them navigate through the project successfully making it a positive and memorable experience, and hopefully making friends along the way!

Introduce yourself

Nerves can be heightened particularly when meeting new people so a great way to break the ice is to introduce yourself. This doesn’t need to be formal like how you would when interviewed because you’ve already been selected for the modelling job but clear and respectful communication is a great start.

[Respect] Personal space

When you’re working as a model, you might have to pose closely so be mindful of personal space. If physical interaction is involved, all parties will be informed during the briefing so if your fellow models do not consent then let our team know as we may need to select another model. Don’t worry though, this will not reduce your chances of being selected for future assignments.

Exude professionalism

It’s important that you arrive on time and maintain a cooperative and positive outlook to working on set, be this by yourself or with other models.

Offer help

Remember that as a group, you’re in the assignment together so be supportive and encouraging. This will help build trust and rapport between you and the new people you’re working with.

Express gratitude

It’s always nice to say good words of thanks. So don’t forget to express your appreciation to your client, production team and the models you’ve worked with.

Working with others allows you to learn new skills, create a positive lasting impression, network and who knows, even make friends along the journey!

That was the message that some of our male models helped to convey when they took part in a ground-breaking shoot in Southampton.

Alex, Muhammad, Lee and Renaldo were all chosen by our client ZoieLogic Dance Theatre to help promote their monumental dance event, the Big Movement.

The Southampton dance company’s aim is to empower, ignite purpose, fuel pride, and show that ordinary people can achieve extraordinary things.

And via the Big Movement, where 800 men will dance through the city streets, the group wants to raise awareness about men’s mental health.

Alex, who has cerebral palsy, is one of our models who was put forward by us for the assignment and ultimately chosen by the client to take part in the promotional shoot.

Afterwards, he said: 

“Thanks again to Models Direct for my second modelling experience! 

“This time it was for a new men’s mental health campaign called the Big Movement. 

“The team at ZoiLlogic Dance Theatre was very welcoming explaining what was going to happen throughout the day. 

“Being a wheelchair user, I was very nervous but the atmosphere was very positive and uplifting and that gave me the confidence to be part of the shoot.”

Muhammad also enjoyed it. He said:

“I had a great experience working on the Big Movement’s campaign to support men’s mental health. 

“The production staff from ZoieLogic Dance Theatre were amazing, professional yet considerate and fun to work with. 

“I thoroughly enjoyed the experience and would be keen to work with them again – and I am looking forward to seeing the results of the work and campaign becoming a success. 

“Thanks to Models Direct and Gemma for giving me the opportunity. I am looking forward to more work from Models Direct.”

Lee was just as enthusiastic in his feedback.

“I had a great day at the photo shoot: it was fun meeting new people and working with the team!

“Gemma at Models Direct was really helpful in providing details and telling me what to expect at the shoot…

“I look forward to seeing the results of the shoot and hope it helps the movement.”

Renaldo was also pleased with the way it all went. He said:

“The photoshoot was fantastic and Gemma was absolutely brilliant with her communication. 

“The lead for the day was Zoe who was a light of sunshine. 

“Models Direct, thank you so much for a fantastic experience. I really am looking for other opportunities to work with you. Thank you.”

If you would like the opportunity to take part in photo shoots like this, please fill in our form, send us a photo and wait for a member of our team to get in contact.

Many models love to model because of the sense of accomplishment. Some adore modelling because it breaks up their routine; many model with us as a part-time activity, which suits some people perfectly. Being the star of the shoot appeals to several models, who enjoy being in the limelight amongst the photographers or filmmakers under studio lights. All these are understandable, but we know not many people would model without a nice pay cheque at the end of the day.

So, we appreciate that earning money is important. After all, as the largest modelling agency in the country, we earn money from our duties. The burning question for models everywhere is: “How much money could I earn?”

It’s a question that we can easily answer, but with lots of answers. That’s because different modelling jobs come from different clients, all with different budgets. Remember – we collect our client’s payment before each and every job, so it means we have, in effect, collected our model’s fees before they’ve even started their assignments. That fee is largely dependant on the type of job (simple photoshoot, acting role, film etc) but – most crucially – the client.

It stands to reason that a model can expect to earn slightly more working for a larger client than a smaller one with a limited budget. Whatever the amount a model will earn, we always have it “in the bank”, so that means we can pay our models very promptly, unlike some agencies who might pay their employees after one or two weeks.

Getting down to the brass tacks – but how much? It could range from £70 – £100 for just an hour’s work, or up to £300 for a day’s work. For a family booking, it could be as much as £500 for a day’s work. That figure is possible for some our Starpets, too. For more pet fees, please click here. The key is the client.

To give precise examples, our wonderful model Neri collected a £700+ fee for her work with Ideal World TV way back in 2018; she’s since earned thousands of pounds in her starring role.

Ever since our wonderful Friend family had been our books they’ve earned over £6,000 over 7 assignments – quite an achievement and a pretty good fee per job.

We’re very open in revealing our model’s fees – providing we get their permission, of course. Readers can view some more modelling fees to give some idea of how fees can vary from model to model, client to client.

Just a note on why we take photos of models with cheques. Simply, we like to revel in their success, and showing people the reward of their success is more effective than saying we paid directly them into their bank accounts. Our models seem to like posing with cheques, too!

As you know, at Models Direct we love nothing more than seeing superb new photos uploaded on to your e-portfolio.

And we always suggest taking great new pictures that tie in with the season so they look fresh and up to date.

Summer, of course, is a fabulous time to do this because (on the whole!) the weather is better, the colours are more vivid and there are lots of great outdoor locations to choose from.

Female and male models should ask a friend or relative to help them out by stepping in to act as their photographer for a couple of hours. Then follow our top tips…

Mums and dads of baby and child models can, of course, take snaps of their little ones themselves.

So where could you go to get some stunning outdoor modelling shots this summer?

Well, you don’t have to venture too far unless you want to!

If you have a garden or outside space with some lovely greens and seasonal colour, then start there.

Otherwise, head off to your nearest park or public garden, where you could take some great photos in front of leafy trees and vibrant flowerbeds.

Think about whether you have a pretty woodland, lovely lake or picturesque river close by.

You could get some fantastic new pictures and perhaps have a picnic or a fun afternoon out at the same time.

Days out to the beach, countryside or other beauty spots can, of course, also make fabulous locations for summer photography.

Just try to ensure that no-one else is in the background and that you and whatever you are wearing stands out clearly against your scenic background.

Be wary of taking your pictures in bright, glaring sunlight – stand in the shade if the sunlight is too bright and always ensure the sun is behind the photographer.

Existing models can then head home afterwards, select the best pictures and upload them to their e-portfolio.

Those who have not yet joined us can upload a few of their new summer modelling shots with their application form.

So plan a date, check the weather on the day and then get out and about!

We can’t wait to see your sizzling new summer shots  – and some of the beautiful places you have visited!

It’s even better to be wanted for being you without any gimmicks or bravado. Thousands of Models Direct models feel the same way, and fortunately they are wanted daily for being themselves in front of a camera.

Our everyday models sometimes must pretend to be someone else; they may have to adopt poses and recreate scenes and characters. Ultimately, though, they are chosen by our clients because of their natural looks, and their talent.

Everyday models are confident individuals with looks that are aimed at the general population. Forget the high-end fashion magazines and giddy visions of catwalks; the brands that approach us for models do so because they know we have the range of everyday looks that will help advertising assignments hit the mark.

Our clients reflect the demand for everyday commercial models.

They, too, are varied, with aspirations of developing high quality visual or filmed content for their marketing needs. Our clients include trusted financial companies and high street retail brands, notable charities and leisure companies all searching for the finest models with the desire to go that extra yard in helping them make show-stopping material. What’s more – you can easily be involved as an everyday model.

At the time of writing, the UK’s economy is a little healthier than it was a few months ago. Good news for everyone, although the commercial modelling industry is largely unaffected by such ups-and-downs. Brands constantly look to introduce new products and to improve current ones, so the demand for photographers, marketing experts and models is always high. It’s one of the reasons why we flourished during Covid times, and why we could place a huge amount of modelling talent with our clients.

Now, with the economy once again on-the-up, it’s never been a better time for prospective models to give themselves the very best chance of being recommended to clients – and that starts with joining a reputable modelling employment agency with the resources and expertise to cope with the increasing demand.

It’s not just a passing comment that we need everyday models. We know this because of the number of jobs that our clients come to us to fill. Our team is inundated with jobs from companies that require models well in advance of the assignment, or sometimes at the last minute. Either way, the demand remains high, and models need to give themselves the best chance of being seen by clients.

Everyday models don’t have to have “everyday” looks. Quirky features that stand out can elevate a photo shoot, and models of diversity remain highly sought-after. Everyday models are the epitome of commercial modelling, appealing to a wide range of consumers.

When you apply with us, you’ll be wanted by our clients. This is a fact, although we always say it’s never a guarantee to be picked by clients. It’s their decision, but thankfully we’re experts at knowing which types of models our clients are looking for.  That model could be you!