What are we encouraging? For your babe in arms to register as a baby model! 

We’re keeping it simple and easy for all you busy people out there! If your baby is aged between 0-2 years, simply apply today using our online application form. As long as you’ve got a clear, fresh snap of your little one which you’ll need to upload, filling in the application is a fuss-free process. It’s straightforward so no need to worry about setting aside loads of time to set it up. After this, Models Direct will take it from there! 

Why do clients need baby models? 

Babies are tiny but their personalities are anything but!, and why brands and companies love employing them is so that potential consumers can relate to them. Whether it’s cooing over their images in a TV ad or relating to the company’s message, their tiny personalities can become huge and impactful. 
Just to give you an idea of some of our recent baby modelling projects which we’ve embarked on, will demonstrate the demand we see with this particular modelling category.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

We had a calling for baby models aged 1-24 months for a well-known baby brand store shoot. 
Our team also had a request for family models to come forward for an organic, baby milk ad.
Models Direct has also worked with baby brands including Pampers, Mamas & Papas and Babies ‘R’ Us on sweet projects where babies have helped create delightful marketing campaigns. 

Our clients usually tend to ask for the bonniest baby and request diverse little people. They understand just how important it is to include all races and backgrounds so that audiences can click with what they’re trying to convey. 

Bonus info: Babies just need to be content (although we know that things can go up and down during the day) and comfortable in new places with new faces, sounds, and as do parents and guardians. 
If you’re interested in applying for your little one, or someone you know would make an awesome baby model, you’re definitely at the right place. Our agency has been doing this for thirty years now so if you wish to apply, you’ll be in safe hands.  

And if we plan to introduce them to the world of modelling, we need to know they will be well looked after at all times.

So, with that in mind, Models Direct wants to highlight 10 of the most important things to understand in this guide to baby modelling.

1 Make sure you sign your baby up to a reputable, genuine agency. Models Direct has been working with tiny tots for over 30 years now. We are fully government-regulated and accredited and we treat all our beautiful baby models and their parents with the utmost care.

2 Read the feedback from the parents of baby models who have actually worked with an agency before deciding whether or not to put your own bouncing bundle of joy forward.

3 Take lots of lovely photos of your precious treasure, then fill in our form and send the pictures to us. One of our friendly team members will then be in touch.

4 Our agent will explain how important it is that you update your baby’s e-portfolio regularly. We and our clients need to be sure we are seeing the very latest photographs otherwise it might be hard to put your little one forward for assignments – after all, babies change so quickly!

5 Have a good understanding of how our process works: clients approach us for baby models, we offer them a suitable selection and they make the final choice. This does mean we cannot guarantee work to any of our beautiful baby models. But, the more diligent you are about maintaining their e-portfolio, the more likely it is that your little one will be selected for work.

6 If you’re offered an assignment, your point of contact at Models Direct will give you all the relevant information and keep you updated as the day approaches. You are very welcome to call them too if you have any questions or concerns.

7 You may well be offered refreshments on the day but take snacks and drinks for yourself, as well as everything your baby might need. Bring a few toys and books so you can keep your tot entertained when necessary. We will require you to be with your baby at all times.

8 The professional production crew on the day will be experienced at working with babies and will guide you and offer support as needed.

9 After the event, Models Direct will contact you, so you can tell us how you found the experience. We take all feedback on board and strive to improve at all times.

10 Our team will also ensure you are paid promptly. We hope you and your baby will enjoy modelling with us and that the fee you earn will be a welcome extra.

Our UK modelling agency, Models Direct, covers a diverse range of modelling categories and newborns make up a huge part of the demand in the industry.

Aside from round-the-clock feeds, nappy changes, refreshing baby grows, looking for lost dummies, sterilising bottles and expressing milk, not to mention all those moments you haven’t gotten a wink of sleep, and running low on groceries, is it even possible to add anything else to the mix of early parenthood?

Fortunately, there is! If you have an extra pair of hands to help, there’s a form you can fill out on our website – open 24/7 – which will sign your bambino up as a Models Direct baby model. It’s seriously that simple! Your mini-me can already have a career before they hit 16, and you’ll be able to tell them all about it when they’re older. Of course, some baby models stay on in the industry and enjoy their time moving on as children, teens and then adult models.

Our agency doesn’t make the application process difficult because we know your beautiful bundle of joy is already keeping you on your toes! It’s a straightforward form with an image to attach of your baby.

Our team takes it from there. We do all the hard work for you so when it comes to supplying, recruiting and hiring our little cuties, it’s done behind the scenes at our HQ with our specialist team. If you do get the chance, all we ask is for you to not keep your babe’s amazing images just stored on your smartphone. Your ePortfolio is open to adding all those adorable snaps whenever you get the chance and increasing your newborn’s chance of obtaining a gig.

Alongside this, you can create a showreel once their modelling career is underway to further increase their opportunities. To be honest, who wouldn’t want to see a little one’s lovable showreel?

Do you have a newborn or know a new parent who might want to share their cherub’s smiles on more than just their device? Sign your baby up as a model with Models Direct, and we guarantee that you’ll enjoy being represented by us.

Get your tot’s dummies, bibs and muslin squares on standby, (okay, a grown-up will help you!), here’s to babies who could make it onto the modelling scene.

The beginning

With all that contagious babbling, cute little giggles and the need to explore the world, babies are super adorable from the get-go. Even when they’re sad or crying, babies pull our heartstrings, and the majority of us have a soft spot for them. With babies covering a multitude of different industries, they have a big role in this world and shaping its future. Industries such as the baby industry, of course, the educational industry, the food industry, the medical and pharmaceutical industry, the travel industry, the housing market, the toy industry and the entertainment industry, are just a snippet of where the focus is set with babies.

So when these industries need to call for babies to appear in any of their marketing, that’s when you think, how did they even get onto the outdoor advertising billboard, on a website or in a TV ad?

Welcome to the world of baby modelling!

When your cherub is born, it’s quite an overwhelming phase in your life. There are so many adjustments you have to make and things you have to adapt to on the spot that even taking a snap on your mobile can feel unachievable. Models Direct knows as we’ve been in that position and know how incredibly challenging even the smallest of tasks can be when you have a newborn, whether they’re your first, second, or third. But…. and here’s the thing, if you look beyond the hourly feeds and nappy changes, there is a world of modelling that your baby can join alongside their nourishing world of growth and self-development. All they have to do is just be their natural self and feel comfy in larger crowds of unknown faces.

The middle

The idea of this might be making you feel a bit nervous but ultimately, baby models are at the heart of the hustle and bustle of a production team bringing together work that involves any one of the industries mentioned above. The target audience for babies are families and friends that know a little one, so it would only make sense to feature a tot in campaigns so that they’re more relatable and that people can make a strong connection.

These babies that you see haven’t just been plucked out of thin air to feature in world-class campaigns. They’re usually part of the modelling industry where they’ve been booked by a client who has liked their look. Simples! Do you know how much extra effort you have to put into making this modelling dream turn into reality should you want the same for your newborn? Here it is:

1. Sign up with a reputable modelling agency that has a strong legacy with happy models and clients. Ensure that they are not just a ‘showcase agency.’ More about this here.

2. Keep your baby’s portfolio up to date with regular images every few weeks as they change so fast. Blink and they grow!

3. Check our ‘job board’ for the latest modelling positions which you can directly apply for work yourself.

4. Keep reading our content for all the latest modelling scoop and news that’s hot off the press.

The ending (is only just the beginning)

Waiting for a response can be the most challenging bit so practising patience can come in handy since modelling work doesn’t always have a regular rhythm. Sometimes your baby model may find work as soon as they have signed up with an agency like us, Models Direct, or sometimes it can take longer. The decision lies in the hands of clients which a reputable agency should declare when signing up their bambinos right from the very onset.

The difference with our agency is…

We’ve been in the biz for over thirty years with a strong alumni. We put all our models forward whenever a client calls for their look and then leave it in their hands to make the ultimate decision. Our expert team aims to never miss an opportunity where a model could land a gig as we have a specialised team working hard, around the clock and behind the scenes to give everyone the chance to work as a model, not just as a one-hit wonder but on as many projects as possible. We’ve seen how our newborn models might have started off featuring with their mama well before they were born in pregnancy-related campaigns, or moved onto child modelling and perhaps teen and adult modelling as they’ve progressed through life.

Modelling is one of those professions that you can work around your other commitments and doesn’t tie you down to the nine-to-five slog. Instead, you have the freedom to be your boss and choose which projects you’d like to take on that are offered to you.

Babies, we can’t say that you’ll have that choice now as you’re so young, but as you grow, one day you will should you stay on our modelling books!

Babies, this blog’s dedicated to you!

Bambinos are bliss

Babies are special little humans who make us smile with their cuteness, and give us plenty of sleepless nights and lots of nappy changes. (It’s all worth it!)

Their responses, reactions and antics are incredible to observe and yes, they definitely grow and develop very fast. As a first-time parent or guardian (or even third, fourth or fifth), you’re probably nose-deep in reading other parents’ newborn journeys, dummy or no dummy, how to establish a better sleep routine and manage colic issues, but what about skincare?

No, they don’t have fine lines and crow’s feet, so why bother? Does your baby even need a skincare routine?

Well…Yes!

Babies’ skin is sensitive and fragile. It can take two years for their skin to mature and resemble that of their adult counterparts. During this period, they’re susceptible to skin problems such as cradle cap (which I experienced with my first born and it felt like it’d never end!), nappy rash, prickly heat and baby acne (yes, our bundles of joy can get these too!) Implementing skincare, albeit very basic, is a great addition to their routine. We know what you’re thinking – “We’re already busy as it is!” but it’s worth it, for their skin and for extra bonding time with you.

Keep products natural

Organic baby skincare ranges are now widely available. Many used to sit at the higher end of the budget but many are now affordable. Most skincare products can begin at one month giving baby some time to adjust to the new environment. Choose products that are:

· Dermatologically & paediatrician tested

· Suitable for sensitive & eczema-prone skin

· Hypoallergenic

· Fragrance-free or natural fragrance

· pH-balanced

· 100% naturally derived

When the time is right, you can opt for baby shampoo, baby lotion or oil and baby moisturiser perfect for new skin.

Keep products simple

Once you’ve created a regime, keep it sweet and simple. Don’t overcomplicate it for yourself and your baby’s skin by overexposing them to one too many products. Stick to just a few items at a set time. Before bedtime is a great time for a quick baby bath, and baby massage using a highly absorbent safe oil to help your little one drift off into snoozeland.

Babies, we hope you liked this blog as much as your adult that’s been reading through this. Are any baby models out here? Thumbs up, please!

No? Not a baby model yet?

Get in touch with our MD team to find out how you can step into this fascinating world and earn money from birth!

Why does the agency need pictures?

When applying, you might think that the few images you’ve sent off with your babe-in-arms application end there. However, one of the major roles of being a model is producing regular images for your portfolio. This acts like a constant reminder for viewers – our agency and our clients who will be booking you – to see you. This is essentially what we want at regular intervals. Models Direct want to see your baby, because as cute as it would be for them to take selfies by themselves, they’re just too small – right now. (Wait till they get older though!) So having a grown-up do it for them, like you, will be integral to building their career as a natural-born superstar.

Don’t worry – we don’t expect professionally crafted images executed by a photographer. We recommend that our models save their cash and express their images their way, with the freedom to choose their own time, their apparel, their location and the end choice of images. The majority of us have a smartphone now, so capturing images using this device is perfect. So our first tip would be to keep your babe’s content coming in at a regular pace using your smartphone.

How often are images needed?

You’ll know that every day brings something new and simply amazing when you’ve got a newborn or small baby. Their milestones, changing features, growth spurts, unique personality and sweet expressions are what makes them magical to watch as they grow and develop the most in the first few years of their life. Images should be captured every few weeks to keep up with their changing looks and display their charming true self.

What type of images should you capture?

Show their beautiful face! The focus of the images should no doubt be on your baby’s face. Each image you take should show their features clearly – their eyes, cheeks, and hair, please.

Sleeping baby pics

Little ones look so peaceful and adorable when they’re snoozing so when your tiny tot drifts away into Dreamland, grab that camera and snap away.

Click for those natural expressions!

We love seeing happy babies cooing and babbling away so try and grab these precious moments by having your camera on standby. Their bright smiles, curiosity, fascination and concentration are expressions not to miss.

Light it up

Good, clear lighting will help illuminate your baby so their image will pop out and get noticed. Avoid dull lighting to create a moody atmosphere, our agency really recommends keeping it clear and simple.

Milestone images

Your baby’s progress will be a great achievement to document and build their portfolio into a beautiful series of their life. The first time they smile, yawn, focus on an object, and discover their hands and feet are examples of early baby milestones you can snap.

Outdoor photos

Bring the great outdoors to life with your baby in it. The natural light and greenery can create a gorgeous setting to get lovely images for your baby’s portfolio.

Keep your camera rolling

Don’t stop at one angle, experiment and take lots of images from different perspectives to switch it up and keep your images fresh and interesting.

We hope you’ve found this blog useful. Please bookmark this page and check in whenever you need advice on creating your baby’s portfolio. Models Direct really looks forward to seeing your bundle of joy and don’t miss a moment.

As part of all the things you’re dreaming of doing together, as before they reach childhood, have you ever thought about baby modelling? This might not be on your mini men’s bucket list, but it should be! It’s something you can make a start on right now and Models Direct have a collection of frequently asked questions around this modelling niche to give you a lowdown on what it’s all about. Let’s go, baby!

How much do baby models get?

As in money? (We just to double check in case it was milk or sleepy time!) Well, that’s a good question! Modelling rates vary from project to project, but Models Direct have negotiated excellent rates for our babies ranging from under £100 to over £1000. We step in for our models so rates are very familiar to us and they are a desirable aspect of this out-of-the-box career.

How do I get into baby modelling?

Join us! Models Direct are a 30-year running reputable agency which prides itself on connecting models of all niches to prestigious companies. Use our services to represent your tiny tot for modelling work. We push our baby division forward whenever a job pops us that calls for their look.

Do you have to pay for your baby to be a model?

No and yes. No fees towards registering your baby with our agency but yes to helping with the admin costs. This charge entails putting models forward for work that suits their looks, and this can happen often which helps strengthen model’s portfolios for future work.

How old does a baby have to be to model?

From being a newborn up to the age of two. Your baby can be modelling from the onset so here’s to a brilliant ride taking snaps of your sweetheart.

People also ask:

How much do babies get paid to model?

Please scroll up to our first question. The answer to this one lies right in there too!

What makes a good baby model?

All babies are great for modelling but those with a calm nature and accustomed to noise might fair better on projects that have long schedules and placed in an out of the area location. Interestingly, some clients might request for different moods and emotions dependent on their marketing vision so if your baby does cry, it might be the building blocks of their campaign dream. Baby modelling can also extend to mama modelling too which you check read all about right here!

As a takeaway message, many people will tell you how quickly time whizzes past, and it’s true – it really does. Before you know it, your bundle of joy will be walking and talking and quickly moving onto different stages of their childhood. So why not capture this moment that you have right now. Take a deep dive for something unusual and quirky, and something you’ll definitely want to talk about when they’re older? Yup, you got it! Baby modelling!!!

Here at Models Direct mums and dads of baby and toddler models often have lots of questions about what to take and how to keep their bundle of joy entertained.

So we thought we would answer some of the most common ones here:

Q: How can I prepare for my baby’s modelling shoot?

A: Firstly, try to ensure you and your little cutie have a nice calm day before the shoot and that you both get to bed in reasonable time. Chat to your contact at Models Direct about where you need to be, when and what (if anything) you need to bring. Plan out your journey very carefully, leaving ample time for traffic problems or public transport delays. If you are travelling by train or bus check the night before and in the morning that there aren’t any cancellations. Make a list of all the things you want to bring – the snacks, toys, clothes and other items – then pack the bag carefully the night before to make sure you don’t forget anything. The more organised you are, the less stressful the day will be.

Q: What should I pack for a baby or toddler modelling shoot?

A: Pack anything you have specifically been asked to bring. In addition, bring two or three extra sets of clothes, plenty of warm clothing if the shoot is outside and a blanket or two if your little one will need a nap. Pack some of their favourite foods, snacks and drinks that can be consumed easily if need be, and of course, babies will need everything you usually take out with you for their feeds. Bring along some of their favourite toys, book and anything else that might help you to keep them entertained and happy. Remember, the more prepared you are, the calmer you will be and the easier it will be to keep them content and reassured.

Q: How involved will I need to be on the day?

A: We will need you to be very involved. Your primary job will be to care for your little one, helping to ensure they are not overwhelmed by everything that is going on around them – and that they have fun. Off camera, we will need you to keep your tiny tot busy and well fed. You may wish to try to settle them down for a nap in a quiet corner if they are not required for a spell or you may want to take them out for a walk in their pram or buggy to give them some fresh air. When they are on camera, the shoot director may ask you to help make your baby model smile or your toddler giggle – this is why you should bring some of toys they love along with you.

Q: Will there be anyone there at the baby or toddler modelling shoot to support me?

A: Yes, of course! The crew size will vary depending on the project but looking after you and helping you is a key part of everyone’s job. Not only will people keep you informed as to where you and your baby need to be, but they will make sure you have refreshments, let you know when you can feed your little one or have a short break away from all the activity. Don’t be afraid to ask for help if you need it. We are all very experienced at this kind of thing – after all, many of us have organised or overseen lots of toddler and baby shoots. Everyone understands that parents bringing a baby on to a set for the first time may well feel anxious. Everyone also just wants you and your gorgeous girl or handsome little chap to have an enjoyable experience.

Ok, so sigh of relief might be a bit dramatic, but the start of the academic year often feels like the start of a new year for us adults too and for many production, PR and casting agencies this is the case. The bookings team at Models Direct are always in high demand throughout September with clients looking to book the right model for their exciting new campaign.

Models Direct represent junior models and talent across the UK and internationally. Clients understand how busy the Summer holidays are for families with holidays and events, so often look to shoot their campaigns in the month of September while the weather is still good!

Brands will be preparing their Christmas commercials and campaigns throughout August to ideally shoot in September or October, so for creatives it’s an exciting time of year.

With this in mind it’s therefore a good time to think about up dating your child’s photographs, they are likely to be spending more time outside and enjoying family days out, so why not get some good pics of them in the natural light, genuine smiles and showing them at their best – this is what clients want to see!

Junior Model: Elsie

Client: Aptimal – £845

“Elsie and Mummy had a fun two days on set in Wales. We spent the first day at the beach, and the weather was lovely for most of the day. We made friends quickly with the other families involved in the shoot. The day was enjoyable and went surprisingly quickly. We spent the second day in two different locations. Firstly, in the park, on the swings, scaling the climbing frames and running around with elsie’s new-found best friend Annabelle. The second location was set in the woodlands by a beautiful castle just outside neath. A stroll by the stream further into the countryside, a spot of fishing and splashing away in the water was a great way to finish off our second day. A thoroughly enjoyable first experience, a brilliant learning curve, and hopefully the start of many more to come for Elsie.”

As parents you may be starting to put your ‘organised’ hat on and sorting out arrangements for the new term and going back to school so why not spend a minute making sure your child’s portfolio is fully up to date with measurements and information, the Models Direct team always advise that junior models photographs and measurements should be updated every 3 month. Children change so much and therefore when putting them forward to clients we need to be sure their e-portfolio’s are accurate!

A large majority of the Models Direct team are parents themselves so we completely understand how busy your lives are, but we also know how quickly children change, so updating their photographs and measurements is essential, speak to a member of the team if you have any questions on how best to do this.

If you are interested in getting your child into modelling then you can apply here, a member of the team will be in contact with you to discuss your application and get an understanding of your child’s suitability and potential with the agency.

The Models Direct team have put together their top tips to help you be at your best on your assignment, here are a few useful things to remember:

• Get as much information as you can about the company you will be representing. It is useful to have an idea of what is expected of you on your model assignment. Most companies will have a website you can use to get some details, or your agency may have a visual of the shots they are looking for. This will give you an idea of what is required of you, as well as understanding ‘the product’.
• Make sure you have all the necessary information about the model assignment itself, including contact numbers for Models Direct.
• Make sure your mobile is switched on and fully charged!
• Check the final details of the Model Assignment with Models Direct. These may include: What will I be expected to wear? What clothing and shoes should I take? Can I park on site? What time will I start/finish?
• Make sure you know the contact name of your client on site and who to report to on arrival. Be sure to have the stand number for a promotional job, or entrance number for large premises. These details will often be provided to you on a booking form.
• Never be late – in fact, aim to arrive at least 15 minutes early. Plan your route in advance and give yourself plenty of time on the day in case something unexpected happens. This is particularly important if you’re going to use public transport.

Helpful tips to parents who are taking their baby/toddler on assignment:

• Make sure your child looks clean and smart when going to the model assignment.
• Leave plenty of time to get there so that you can arrive on time and you and your child will not get stressed!
• Try to arrange jobs to suit your child’s day (working around nap or feeding times) and/or let your model agency know that your child will need a sleep or a feed.
• Make sure you have all the necessary equipment with you (spare clothes, nappies, wipes, food, toys and dummies).
• Be prepared for long waits, as photo studios can be very busy and model assignments don’t always run to schedule. Take something to keep your child amused – perhaps a new book or toy.
• Keep your child under control at all times – there will usually be lots of expensive equipment around!

It’s really important to make the best impression you can with client’s, you never know if they  may look to book you or your child again for future assignments. It also means the Models Direct team get great feedback about you from the client, so makes it easier for the team to successfully promote you to other clients.