Here at Models Direct we have a rich variety of all sorts of models of all ages.

Our models start as young as newborn babies and can be as old as those in their 80s or 90s!

Our clients, who promote a wide range of different products and services, need people of all ages to help them do that.

They need models who can pose as mums, dads, grannies and grandpas and they need people to help them advertise products specifically aimed at consumers of the same age.

These days, marketing teams not only need to tempt a broad swathe of potential purchasers to buy everything from cars and food to clothes and home accessories, but they also have specific items and services aimed at certain age groups.

Mature models might, for example, be required for promotions focusing on retirement, older people’s holidays and certain health products.

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Some of our mature male and female models took part in photo and film shoots in their earlier years and are simply continuing to do what they enjoy.

For others, who are new to the industry, it is about discovering a different pastime that brings them new experiences and additional income.

But, let’s hear feedback from some of our older models themselves to see what they have enjoyed…

Ian accepted an assignment with Greene King. He said:

“After a few years spending time behind the scenes, I thought it was time to try to get back in front of the camera.

“The whole process with Models Direct was straight forward and the team were great while getting me on-boarded.

“A few months in and today marks the date of my first assignment. The shoot was well run, organised, and professional whilst relaxed and informal.

“I had the opportunity to meet many great people, some aspiring to make modelling and acting their career, while others were using it as an opportunity to earn some extra income and have fun at the same time.

“Gemma from Models Direct has been a star from first contact to the end of the shoot, remaining in communication and being accessible if needed. I look forward to the next time.”

Anthony said:

“It was a very good day…a learning curve.

“All the people I worked with were very welcoming and friendly – thank you to all.

“As I was playing the part of a client for a caring company, I was showcasing what this company offers to its elderly customers.

“I had photographs taken with a number of their carers and many other things, like exercising, cooking, gardening and going out for entertainment, including eating out and going to the cinema.

“It was a very good and enlightening day.”

And Karen modelled as part of a pretend family for Red Tractor. She told us:

“From start to finish, Gemma was fantastic at keeping me informed about the day and how best to prepare myself.

“She told me who would be there and everyone made me feel very welcome.

“My choice of outfits was appropriate and I felt we bonded well as a ‘family unit’ as per the comprehensive brief!

“The photographer was really calm and gave us useful prompts and guidance so we all felt very comfortable.

“The house setting was lovely and we were able to relax between our sessions.

“Lunch was also excellent. I’m really looking forward to my next assignment!”

To find out more about mature modelling with us, please fill in our form and we will contact you to explain more and answer your questions.

The time is ripe for a few new beginnings and among the possibilities might be modelling…

Modelling is a fantastic pastime for older people because it fits in well with other work, hobbies and activities.

It is a pastime that can be considered at absolutely any age at all, especially as there is always high demand for people in their 50s, 60s, 70s and over to feature in campaigns and advertising.

So, if you are an older man or woman and have considered modelling, where do you being?

Firstly, have a good think about whether modelling might be for you.

Are you sociable, friendly and easygoing – and would you like to meet new people?

If the answer is yes, then consider how part-time modelling might fit in with your lifestyle.

Can you see yourself accepting the odd assignment between your other commitments?

This might be any other full or part-time work you might undertake or looking after or spending time with family, as well, of course, as the other things you enjoy in life.

Then look into the agencies that offer the kind of modelling work you are interested in.

Here at Models Direct, mature modelling has been among our specialisms for the 30-odd years we have been in existence.

Many of our clients approach us regularly looking for older people for their photo shoots as they need individuals of all ages to reflect spending consumers as they really are.

We therefore have a great swathe of older models who have worked with us time and time again and just love the fact our assignments are so varied and set in different locations.

If you are interested in finding out more about working with us as an older model, then take some time to read the reviews from others who have worked with us.

Browse our blog pages too and have a look through our client list.

Then, if you are still interested, fill in our form and send us some pictures of yourself.

And remember, we need people of all heights, sizes, shapes and appearances…

Once you have sent us your form, a member of our team will call you and you can ask them anything at all about working with Models Direct.

If you decide to join us and we think you are right for our team, then you will be put forward whenever a client requests someone meeting your description for bookings in the locations you are happy to work in.

If the client then selects you from the shortlist, we will contact you to discuss the assignment, the fee, the location and the travel arrangements.

And then you can decide whether or not to take the job!

Your contact at Models Direct will keep you informed as the big day itself approaches – and you can always call them too.

And when you get there, an assigned crew member will look after you and tell you what will be required of you.

After the booking, we will ensure you receive your cheque within a few days.

You can also tell us whether you enjoyed the experience and would like to be put forward for more modelling work through us.

Of course, we hope you will enjoy it and that, like our many other mature models, you find this an interesting and rewarding activity.

This is what a couple of our other mature models have told us…

Karen said:

“From start to finish, Gemma was fantastic at keeping me informed about the day and how best to prepare myself.

“She told me who would be there and everyone made me feel very welcome.

“My choice of outfits was appropriate and I felt we bonded well as a ‘family unit’ as per the comprehensive brief.

“The photographer was really calm and gave us useful prompts and guidance so we all felt very comfortable.

“The house setting was lovely and we were able to relax in between our sessions. Lunch was also excellent.

“I’m really looking forward to my next assignment!”

And Kenneth said:

“This was a very fun day.

“The photographer was great, made me feel totally at ease.

“Directions were very clear and we both tried to create the best pictures we could for the client.

“We had fun trying out different ideas, different costumes and props.

“It was a very positive experience. and I’ll happily work with them again.”

Mature models have always been popular, although you can never have too much of a good thing. Many modelling assignments call for mature models to get their message across. We’ve seen countless examples of mature models being recognised for their talents, from working for residential care homes to holiday parks. Whenever a big brand needs a model in their prime of life, they invariably to us to provide them with the best talent on offer. We’ve always had a successful relationship with our clients because they can rely on us to recommend exactly what they’re craving for. Our mature models certainly know they’ve joined the right team when they register their interest.

Opportunities for mature models continue to increase. We consider any model over the age of 40 years a mature model, and they’re instrumental in appealing to audiences of similar ages, or in a wide range of family modelling jobs. One of the benefits of commercial modelling is that there are chances for just about anyone, so mature models don’t get left out. In fact, the rise in mature models is not that surprising. We can come to some conclusions why models with a lot of life experience are popular:

1. Some assignments only require mature models because of the target audience. Whilst other models have the same talent and ambition, some briefs specifically need older models to see the job through from start to completion. Need an example? Look no further than the Aviva retirement campaign video, which appeared on the company’s website. Seen by a potential 30 million customers, this one really hit the mark.
2. Mature models often have more spare time on their hands as they turn their thoughts to retirement. Modelling is a fantastically fun way to earn money and make friends; some of our models consider it a hobby, accepting jobs only when they have the time. Whatever works for our models is fine with us.
3. As we have the largest range of vetted clients on our books, the odds of mature models finding ideal roles soar. The NHS, famous banks and pension schemes all need older models, and this trend seems likely to remain.
4. In general, mature modelling is slightly less competitive than other genres.

Stigmas in modelling have largely disappeared due to an increase in awareness and inclusivity. Mature models have never been stigmatised, though modelling was perhaps seen as something only younger talent could be involved in.

We never thought that, and our judgment has been confirmed by the rise in mature models year-on-year.

We welcome applications from enthusiastic and dedicated mature models – it could be the best thing you’ll do this year. As dictated by the demand from clients, we always need mature models so you’ve got nothing to lose and everything to gain.

When many of us become either semi or fully retired we are able to find the time to do more of the things we haven’t been able to when we’ve been so busy working.

We spend more time with our partners, our families and our friends and we are able to concentrate more on the hobbies that we have previously squeezed in whenever we have had a spare hour.

But some of us are also eager to experience something completely new – we fancy trying an activity we have never done before and perhaps challenging ourselves in different ways.

This is the point at which many of our mature models come to us!

There is high demand for senior models, men and women to take on the roles of older people at work, during their leisure time or with their families in advertisements and campaigns.

This is because our clients and other companies like them are becoming increasingly aware that older people are extremely important consumers.

Not only are there products and services that are specifically aimed at older customers, but furthermore, this section of the population represents a huge swathe of the money-spending public.

So why do our mature models love modelling with us?

Well, don’t entirely rely on us to tell you! You can read what they have to say for themselves on our website.

But, here are five of the reasons they tell us they love mature modelling:

1 They enjoy travelling to places they have never been to before.

2 They get to meet new people of all ages and from a range of different backgrounds.

3 Modelling is a completely new experience for them – and they find it fun.

4 They like the opportunity to earn a little extra money every now and then.

5 It fits in well with the other commitments in their lives.

If you are an older man or woman and would like to find out more about working with us, then fill in our form and upload a photograph.

And we will get in touch with you to explain more about Models Direct.

This is what Lynne told us after her booking with us:

“I had a really great time yesterday on set at Overstone House with another few newbies.

“The staff were fab and laid on a really good buffet lunch. The photographers were very patient with us and I think they got some really excellent shots!

“All in all it was just a really good experience. Thanks Charlie!”

And this is what Rosamund said:

“The day of filming exceeded all expectations and I felt so comfortable from start to finish.

“I hadn’t realised how much I’d enjoy the experience and the friendly chat between the client, the photographers and the models kept a smile on my face all day!”