Yes, our beautiful baby models are out there making people feel happy every time they see their gorgeous smiles – and they don’t even know it!

From tiny newborns to feature in magazines and advertising to lovely little ones just taking their very first steps for adverts and campaigns, our baby models are everywhere.

Models Direct has extensive experience of working with tiny tots on all sorts of projects for clients of all types, from supermarkets and clothing companies to nappy and toy brands.

Our clients come to us seeking beautiful boys and gorgeous girls to appear within family groups as well, in everything from holiday promotions to healthy eating.

Baby modelling is competitive, but, at the same time, we receive a steady stream of demand for tiny models from our clients.

And, of course, our beaming beauties grow up to become child models in the blink of an eye –  so we always need more smiling little faces to add to our books to replace them.

If you have a bouncing bundle that you think could shine in front of a camera, then why not get in touch?

We would like you to take a selection of lovely photos to show us – pictures that present your pride and joy in the best possible light.

If you could then upload a selection of these along with your application form, we will then give you a call to discuss how modelling with us works.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

If we decide your baby is right for us – and you decide it could also work for you and your bundle of joy – then you can become part of the Models Direct team.

We charge a small admin fee to go towards some of the costs of promoting your child, but this is fully reemable after your baby’s first assignment with us.

Once you have joined us, we will give you an e-portfolio to manage for your child.

This needs to be regularly updated with new photos and information about your baby – after all, your tiny tot will change quickly and we need to be able to see that for ourselves.

As long as you are doing this, we will put your baby forward for any modelling jobs that are right for him or her.

Our client then makes the final choice from the shortlist we have sent over as to which baby they would like for the assignment.

If your laughing little one is selected, then one of our agents will liaise with you and ensure you are kept updated about all the arrangements.

And if you have any questions at all then you can call them whenever you like.

You will, of course, need to accompany your little one to the photo or film shoot and be on hand throughout the entire process.

The parents of our baby models enjoy the experience of being involved in something new and different.

And, of course, putting their baby forward for modelling can mean a little much-needed extra income too.

Little Sienna’s mum told us this about her experience:

“Sienna and I had lots of fun on this photo shoot for baby sleeping products!

“It was like an F1 tyre change, with lifting Sienna as she slept from pod to pod (to model four different product designs)!

“I was a very proud mummy watching Sienna be adorable during this shoot and we cannot wait to do more with Models Direct!”

And lovely Lola’s mum said:

“Lola had to model some baby sleep/grow bags and she also modelled some vests.

“The pictures were taken in a cot, on a mattress, a rug and a snuggle pillow.

“I look forward to receiving a copy of the catalogue and photos when they are ready.

“I would recommend this type of experience to people who have a happy, cheerful baby because you do not have to do anything – they are just themselves. 

“I found Models Direct on the internet and am glad I chose them.” 

To find out more about baby modelling with Models Direct please contact us.

You can start the ball rolling as soon as they’re born

You’re beautiful mini-me doesn’t need to be a particular age to qualify as a baby girl or baby boy model. The best thing is, they don’t need to have previous modelling experience either which is perfect for model newcomers.

You’re more than welcome to fill out our online application form before speaking to us. One of our coordinators will schedule a call with you, but if you’d prefer, you can contact us beforehand and get to know us, what our agency does and how we can help your baby find modelling work.

What you can expect from our modelling agency:

Representation with a long-standing UK-based modelling agency operated by real people
Support, advice and guidance with your baby’s ePortfolio, measurements and milestones.
Actively being put forward for modelling assignments which meet your baby’s suitability, and commitment capacity.
Access to our live job board where you have the chance to directly apply for baby-focused opportunities.
Being paid on time.
On-hand support before and after the assignment.
The opportunity to leave feedback.

Models Direct does the hard work for you so that you can enjoy being a parent or guardian to your bubbly twins, triplets, or little tribe of babies.

If you’d like to keep in touch, give us a call. Stay in the loop with our website and socials, and most of all, enjoy a life-changing, memorable experience which you can share with your little one as they grow older!
Don’t take our word for it though, our testimonials speak for themselves! Check out the following:
Autumn had a fun time on her Tottenham Hotspur campaign. Her mum left us with this sweet and short feedback:

“We had so much fun today at the photoshoot, Rob was so good with Autumn and was very easy to work with. He made me and Autumn feel comfortable. I felt like it was a really good experience and we would definitely do that again!”

Another one of our baby sensations, Ace had a fabulous time on a TfL campaign. His mum shared this with us:

“Ace and I really enjoyed shooting for TFL. Molly’s communication was flawless before the shoot & all the team on the day were very lovely & accommodating – we had great fun wearing the outfits and they even gifted Ace with a cute pair of dinosaur wellies! Excited to see how the pictures turn out and really looking forward to our next job :)”

There’s more where this has come from, just head over to our reviews page.

And if we plan to introduce them to the world of modelling, we need to know they will be well looked after at all times.

So, with that in mind, Models Direct wants to highlight 10 of the most important things to understand in this guide to baby modelling.

1 Make sure you sign your baby up to a reputable, genuine agency. Models Direct has been working with tiny tots for over 30 years now. We are fully government-regulated and accredited and we treat all our beautiful baby models and their parents with the utmost care.

2 Read the feedback from the parents of baby models who have actually worked with an agency before deciding whether or not to put your own bouncing bundle of joy forward.

3 Take lots of lovely photos of your precious treasure, then fill in our form and send the pictures to us. One of our friendly team members will then be in touch.

4 Our agent will explain how important it is that you update your baby’s e-portfolio regularly. We and our clients need to be sure we are seeing the very latest photographs otherwise it might be hard to put your little one forward for assignments – after all, babies change so quickly!

5 Have a good understanding of how our process works: clients approach us for baby models, we offer them a suitable selection and they make the final choice. This does mean we cannot guarantee work to any of our beautiful baby models. But, the more diligent you are about maintaining their e-portfolio, the more likely it is that your little one will be selected for work.

6 If you’re offered an assignment, your point of contact at Models Direct will give you all the relevant information and keep you updated as the day approaches. You are very welcome to call them too if you have any questions or concerns.

7 You may well be offered refreshments on the day but take snacks and drinks for yourself, as well as everything your baby might need. Bring a few toys and books so you can keep your tot entertained when necessary. We will require you to be with your baby at all times.

8 The professional production crew on the day will be experienced at working with babies and will guide you and offer support as needed.

9 After the event, Models Direct will contact you, so you can tell us how you found the experience. We take all feedback on board and strive to improve at all times.

10 Our team will also ensure you are paid promptly. We hope you and your baby will enjoy modelling with us and that the fee you earn will be a welcome extra.

Our UK modelling agency, Models Direct, covers a diverse range of modelling categories and newborns make up a huge part of the demand in the industry.

Aside from round-the-clock feeds, nappy changes, refreshing baby grows, looking for lost dummies, sterilising bottles and expressing milk, not to mention all those moments you haven’t gotten a wink of sleep, and running low on groceries, is it even possible to add anything else to the mix of early parenthood?

Fortunately, there is! If you have an extra pair of hands to help, there’s a form you can fill out on our website – open 24/7 – which will sign your bambino up as a Models Direct baby model. It’s seriously that simple! Your mini-me can already have a career before they hit 16, and you’ll be able to tell them all about it when they’re older. Of course, some baby models stay on in the industry and enjoy their time moving on as children, teens and then adult models.

Our agency doesn’t make the application process difficult because we know your beautiful bundle of joy is already keeping you on your toes! It’s a straightforward form with an image to attach of your baby.

Our team takes it from there. We do all the hard work for you so when it comes to supplying, recruiting and hiring our little cuties, it’s done behind the scenes at our HQ with our specialist team. If you do get the chance, all we ask is for you to not keep your babe’s amazing images just stored on your smartphone. Your ePortfolio is open to adding all those adorable snaps whenever you get the chance and increasing your newborn’s chance of obtaining a gig.

Alongside this, you can create a showreel once their modelling career is underway to further increase their opportunities. To be honest, who wouldn’t want to see a little one’s lovable showreel?

Do you have a newborn or know a new parent who might want to share their cherub’s smiles on more than just their device? Sign your baby up as a model with Models Direct, and we guarantee that you’ll enjoy being represented by us.

Got a bambino who likes playing peek-a-boo, patty-cake or eyes, nose, mouth? Or maybe all three and some more? We’re so sure that your little one’s face lights up with the brightest and cutest smile whenever you play their favourite games, sign their favourite tune and spend precious time with them.

If you’re thinking of getting your newborn or infant into baby modelling then we’ve rounded up some of the most important points to consider when entering this industry. Let’s take a look:

Choose a fully vetted and government-regulated agency (like Models Direct)

If you’d prefer your baby to be represented by a modelling agency instead of going solo and doing the hard graft yourself, then looking for a reputable one with a proven track record of actively finding babies’ modelling assignments coupled with positive reviews from models and clients alike is essential.

You’ll find help is at hand with Models Direct and even though we never guarantee that your baby will have a steady flow of work, we do guarantee that we will always put them forward whenever our clients call for their look.

Submit the required application details

When you’ve chosen your modelling agency, the next step is to submit your baby’s details and photos. If you choose Models Direct, our registering-a-model online application form is easy and can be completed any time of the day. All you need to do is fill in your baby’s full name, date of birth, gender, parent/guardian’s full name, country of residence, email address, and telephone number and upload a recent headshot (captured in natural light with a neutral, distraction-free backdrop which is highly recommended).

Create a portfolio

Compiling a selection of images of your baby showcasing their different looks and expressions in the form of a portfolio is an important component of being a baby model. We have an online ePortfolio portal which you can access at any time to upload your baby’s images. Our agency will drop gentle reminders for you too.

We know that our clients always want to see recent images, as babies develop and grow so fast, when they request for samples of baby’s work so having a portfolio is a must-have model’s essential document.

Be prepared for short-notice assignments

Being prepped for an assignment at any point is important. Get a bag packed with spares of everything your little one would need on an adventure so that if and when the time arises, you’ll at least have most of the things they’ll need to hand in one place. Sometimes last-minute bookings need to happen and if you agree to go ahead then that bag will come in handy.

Keep up to date with the baby modelling industry

Go online and join baby modelling communities for greater insight, advice and support. Connecting with professionals and other baby model parents or guardians is an excellent means of increasing awareness and knowledge about the industry. It’s always good to be in the know and educate yourself as much as possible with the latest trends and events.

Understand the contract

Sometimes reading the fine print before signing the dotted line can be overlooked, although it really ought not to. Parents and guardians should always understand their baby’s contract and if in doubt, liaise with their agency to demystify queries and have honest and open discussions.

Appreciate the experience

Baby modelling should be a positive experience for both you and your baby. You’ll know if they’re ready for something like this if they’re content and happy to be in the company of others. Of course, you can experience the odd hiccup here and there – babies are after all babies. They have natural demands that need tending to but if they’re generally happy then baby modelling could be perfect for them.

Modelling should be a fun activity for baby and you, but prioritising your babe’s well-being over the pursuit of modelling success should always be the most important thing of all.

Get your tot’s dummies, bibs and muslin squares on standby, (okay, a grown-up will help you!), here’s to babies who could make it onto the modelling scene.

The beginning

With all that contagious babbling, cute little giggles and the need to explore the world, babies are super adorable from the get-go. Even when they’re sad or crying, babies pull our heartstrings, and the majority of us have a soft spot for them. With babies covering a multitude of different industries, they have a big role in this world and shaping its future. Industries such as the baby industry, of course, the educational industry, the food industry, the medical and pharmaceutical industry, the travel industry, the housing market, the toy industry and the entertainment industry, are just a snippet of where the focus is set with babies.

So when these industries need to call for babies to appear in any of their marketing, that’s when you think, how did they even get onto the outdoor advertising billboard, on a website or in a TV ad?

Welcome to the world of baby modelling!

When your cherub is born, it’s quite an overwhelming phase in your life. There are so many adjustments you have to make and things you have to adapt to on the spot that even taking a snap on your mobile can feel unachievable. Models Direct knows as we’ve been in that position and know how incredibly challenging even the smallest of tasks can be when you have a newborn, whether they’re your first, second, or third. But…. and here’s the thing, if you look beyond the hourly feeds and nappy changes, there is a world of modelling that your baby can join alongside their nourishing world of growth and self-development. All they have to do is just be their natural self and feel comfy in larger crowds of unknown faces.

The middle

The idea of this might be making you feel a bit nervous but ultimately, baby models are at the heart of the hustle and bustle of a production team bringing together work that involves any one of the industries mentioned above. The target audience for babies are families and friends that know a little one, so it would only make sense to feature a tot in campaigns so that they’re more relatable and that people can make a strong connection.

These babies that you see haven’t just been plucked out of thin air to feature in world-class campaigns. They’re usually part of the modelling industry where they’ve been booked by a client who has liked their look. Simples! Do you know how much extra effort you have to put into making this modelling dream turn into reality should you want the same for your newborn? Here it is:

1. Sign up with a reputable modelling agency that has a strong legacy with happy models and clients. Ensure that they are not just a ‘showcase agency.’ More about this here.

2. Keep your baby’s portfolio up to date with regular images every few weeks as they change so fast. Blink and they grow!

3. Check our ‘job board’ for the latest modelling positions which you can directly apply for work yourself.

4. Keep reading our content for all the latest modelling scoop and news that’s hot off the press.

The ending (is only just the beginning)

Waiting for a response can be the most challenging bit so practising patience can come in handy since modelling work doesn’t always have a regular rhythm. Sometimes your baby model may find work as soon as they have signed up with an agency like us, Models Direct, or sometimes it can take longer. The decision lies in the hands of clients which a reputable agency should declare when signing up their bambinos right from the very onset.

The difference with our agency is…

We’ve been in the biz for over thirty years with a strong alumni. We put all our models forward whenever a client calls for their look and then leave it in their hands to make the ultimate decision. Our expert team aims to never miss an opportunity where a model could land a gig as we have a specialised team working hard, around the clock and behind the scenes to give everyone the chance to work as a model, not just as a one-hit wonder but on as many projects as possible. We’ve seen how our newborn models might have started off featuring with their mama well before they were born in pregnancy-related campaigns, or moved onto child modelling and perhaps teen and adult modelling as they’ve progressed through life.

Modelling is one of those professions that you can work around your other commitments and doesn’t tie you down to the nine-to-five slog. Instead, you have the freedom to be your boss and choose which projects you’d like to take on that are offered to you.

Babies, we can’t say that you’ll have that choice now as you’re so young, but as you grow, one day you will should you stay on our modelling books!

Babies, this blog’s dedicated to you!

Bambinos are bliss

Babies are special little humans who make us smile with their cuteness, and give us plenty of sleepless nights and lots of nappy changes. (It’s all worth it!)

Their responses, reactions and antics are incredible to observe and yes, they definitely grow and develop very fast. As a first-time parent or guardian (or even third, fourth or fifth), you’re probably nose-deep in reading other parents’ newborn journeys, dummy or no dummy, how to establish a better sleep routine and manage colic issues, but what about skincare?

No, they don’t have fine lines and crow’s feet, so why bother? Does your baby even need a skincare routine?

Well…Yes!

Babies’ skin is sensitive and fragile. It can take two years for their skin to mature and resemble that of their adult counterparts. During this period, they’re susceptible to skin problems such as cradle cap (which I experienced with my first born and it felt like it’d never end!), nappy rash, prickly heat and baby acne (yes, our bundles of joy can get these too!) Implementing skincare, albeit very basic, is a great addition to their routine. We know what you’re thinking – “We’re already busy as it is!” but it’s worth it, for their skin and for extra bonding time with you.

Keep products natural

Organic baby skincare ranges are now widely available. Many used to sit at the higher end of the budget but many are now affordable. Most skincare products can begin at one month giving baby some time to adjust to the new environment. Choose products that are:

· Dermatologically & paediatrician tested

· Suitable for sensitive & eczema-prone skin

· Hypoallergenic

· Fragrance-free or natural fragrance

· pH-balanced

· 100% naturally derived

When the time is right, you can opt for baby shampoo, baby lotion or oil and baby moisturiser perfect for new skin.

Keep products simple

Once you’ve created a regime, keep it sweet and simple. Don’t overcomplicate it for yourself and your baby’s skin by overexposing them to one too many products. Stick to just a few items at a set time. Before bedtime is a great time for a quick baby bath, and baby massage using a highly absorbent safe oil to help your little one drift off into snoozeland.

Babies, we hope you liked this blog as much as your adult that’s been reading through this. Are any baby models out here? Thumbs up, please!

No? Not a baby model yet?

Get in touch with our MD team to find out how you can step into this fascinating world and earn money from birth!

Why does the agency need pictures?

When applying, you might think that the few images you’ve sent off with your babe-in-arms application end there. However, one of the major roles of being a model is producing regular images for your portfolio. This acts like a constant reminder for viewers – our agency and our clients who will be booking you – to see you. This is essentially what we want at regular intervals. Models Direct want to see your baby, because as cute as it would be for them to take selfies by themselves, they’re just too small – right now. (Wait till they get older though!) So having a grown-up do it for them, like you, will be integral to building their career as a natural-born superstar.

Don’t worry – we don’t expect professionally crafted images executed by a photographer. We recommend that our models save their cash and express their images their way, with the freedom to choose their own time, their apparel, their location and the end choice of images. The majority of us have a smartphone now, so capturing images using this device is perfect. So our first tip would be to keep your babe’s content coming in at a regular pace using your smartphone.

How often are images needed?

You’ll know that every day brings something new and simply amazing when you’ve got a newborn or small baby. Their milestones, changing features, growth spurts, unique personality and sweet expressions are what makes them magical to watch as they grow and develop the most in the first few years of their life. Images should be captured every few weeks to keep up with their changing looks and display their charming true self.

What type of images should you capture?

Show their beautiful face! The focus of the images should no doubt be on your baby’s face. Each image you take should show their features clearly – their eyes, cheeks, and hair, please.

Sleeping baby pics

Little ones look so peaceful and adorable when they’re snoozing so when your tiny tot drifts away into Dreamland, grab that camera and snap away.

Click for those natural expressions!

We love seeing happy babies cooing and babbling away so try and grab these precious moments by having your camera on standby. Their bright smiles, curiosity, fascination and concentration are expressions not to miss.

Light it up

Good, clear lighting will help illuminate your baby so their image will pop out and get noticed. Avoid dull lighting to create a moody atmosphere, our agency really recommends keeping it clear and simple.

Milestone images

Your baby’s progress will be a great achievement to document and build their portfolio into a beautiful series of their life. The first time they smile, yawn, focus on an object, and discover their hands and feet are examples of early baby milestones you can snap.

Outdoor photos

Bring the great outdoors to life with your baby in it. The natural light and greenery can create a gorgeous setting to get lovely images for your baby’s portfolio.

Keep your camera rolling

Don’t stop at one angle, experiment and take lots of images from different perspectives to switch it up and keep your images fresh and interesting.

We hope you’ve found this blog useful. Please bookmark this page and check in whenever you need advice on creating your baby’s portfolio. Models Direct really looks forward to seeing your bundle of joy and don’t miss a moment.

As part of all the things you’re dreaming of doing together, as before they reach childhood, have you ever thought about baby modelling? This might not be on your mini men’s bucket list, but it should be! It’s something you can make a start on right now and Models Direct have a collection of frequently asked questions around this modelling niche to give you a lowdown on what it’s all about. Let’s go, baby!

How much do baby models get?

As in money? (We just to double check in case it was milk or sleepy time!) Well, that’s a good question! Modelling rates vary from project to project, but Models Direct have negotiated excellent rates for our babies ranging from under £100 to over £1000. We step in for our models so rates are very familiar to us and they are a desirable aspect of this out-of-the-box career.

How do I get into baby modelling?

Join us! Models Direct are a 30-year running reputable agency which prides itself on connecting models of all niches to prestigious companies. Use our services to represent your tiny tot for modelling work. We push our baby division forward whenever a job pops us that calls for their look.

Do you have to pay for your baby to be a model?

No and yes. No fees towards registering your baby with our agency but yes to helping with the admin costs. This charge entails putting models forward for work that suits their looks, and this can happen often which helps strengthen model’s portfolios for future work.

How old does a baby have to be to model?

From being a newborn up to the age of two. Your baby can be modelling from the onset so here’s to a brilliant ride taking snaps of your sweetheart.

People also ask:

How much do babies get paid to model?

Please scroll up to our first question. The answer to this one lies right in there too!

What makes a good baby model?

All babies are great for modelling but those with a calm nature and accustomed to noise might fair better on projects that have long schedules and placed in an out of the area location. Interestingly, some clients might request for different moods and emotions dependent on their marketing vision so if your baby does cry, it might be the building blocks of their campaign dream. Baby modelling can also extend to mama modelling too which you check read all about right here!

As a takeaway message, many people will tell you how quickly time whizzes past, and it’s true – it really does. Before you know it, your bundle of joy will be walking and talking and quickly moving onto different stages of their childhood. So why not capture this moment that you have right now. Take a deep dive for something unusual and quirky, and something you’ll definitely want to talk about when they’re older? Yup, you got it! Baby modelling!!!

Here at Models Direct mums and dads of baby and toddler models often have lots of questions about what to take and how to keep their bundle of joy entertained.

So we thought we would answer some of the most common ones here:

Q: How can I prepare for my baby’s modelling shoot?

A: Firstly, try to ensure you and your little cutie have a nice calm day before the shoot and that you both get to bed in reasonable time. Chat to your contact at Models Direct about where you need to be, when and what (if anything) you need to bring. Plan out your journey very carefully, leaving ample time for traffic problems or public transport delays. If you are travelling by train or bus check the night before and in the morning that there aren’t any cancellations. Make a list of all the things you want to bring – the snacks, toys, clothes and other items – then pack the bag carefully the night before to make sure you don’t forget anything. The more organised you are, the less stressful the day will be.

Q: What should I pack for a baby or toddler modelling shoot?

A: Pack anything you have specifically been asked to bring. In addition, bring two or three extra sets of clothes, plenty of warm clothing if the shoot is outside and a blanket or two if your little one will need a nap. Pack some of their favourite foods, snacks and drinks that can be consumed easily if need be, and of course, babies will need everything you usually take out with you for their feeds. Bring along some of their favourite toys, book and anything else that might help you to keep them entertained and happy. Remember, the more prepared you are, the calmer you will be and the easier it will be to keep them content and reassured.

Q: How involved will I need to be on the day?

A: We will need you to be very involved. Your primary job will be to care for your little one, helping to ensure they are not overwhelmed by everything that is going on around them – and that they have fun. Off camera, we will need you to keep your tiny tot busy and well fed. You may wish to try to settle them down for a nap in a quiet corner if they are not required for a spell or you may want to take them out for a walk in their pram or buggy to give them some fresh air. When they are on camera, the shoot director may ask you to help make your baby model smile or your toddler giggle – this is why you should bring some of toys they love along with you.

Q: Will there be anyone there at the baby or toddler modelling shoot to support me?

A: Yes, of course! The crew size will vary depending on the project but looking after you and helping you is a key part of everyone’s job. Not only will people keep you informed as to where you and your baby need to be, but they will make sure you have refreshments, let you know when you can feed your little one or have a short break away from all the activity. Don’t be afraid to ask for help if you need it. We are all very experienced at this kind of thing – after all, many of us have organised or overseen lots of toddler and baby shoots. Everyone understands that parents bringing a baby on to a set for the first time may well feel anxious. Everyone also just wants you and your gorgeous girl or handsome little chap to have an enjoyable experience.