You can start the ball rolling as soon as they’re born

You’re beautiful mini-me doesn’t need to be a particular age to qualify as a baby girl or baby boy model. The best thing is, they don’t need to have previous modelling experience either which is perfect for model newcomers.

You’re more than welcome to fill out our online application form before speaking to us. One of our coordinators will schedule a call with you, but if you’d prefer, you can contact us beforehand and get to know us, what our agency does and how we can help your baby find modelling work.

What you can expect from our modelling agency:

Representation with a long-standing UK-based modelling agency operated by real people
Support, advice and guidance with your baby’s ePortfolio, measurements and milestones.
Actively being put forward for modelling assignments which meet your baby’s suitability, and commitment capacity.
Access to our live job board where you have the chance to directly apply for baby-focused opportunities.
Being paid on time.
On-hand support before and after the assignment.
The opportunity to leave feedback.

Models Direct does the hard work for you so that you can enjoy being a parent or guardian to your bubbly twins, triplets, or little tribe of babies.

If you’d like to keep in touch, give us a call. Stay in the loop with our website and socials, and most of all, enjoy a life-changing, memorable experience which you can share with your little one as they grow older!
Don’t take our word for it though, our testimonials speak for themselves! Check out the following:
Autumn had a fun time on her Tottenham Hotspur campaign. Her mum left us with this sweet and short feedback:

“We had so much fun today at the photoshoot, Rob was so good with Autumn and was very easy to work with. He made me and Autumn feel comfortable. I felt like it was a really good experience and we would definitely do that again!”

Another one of our baby sensations, Ace had a fabulous time on a TfL campaign. His mum shared this with us:

“Ace and I really enjoyed shooting for TFL. Molly’s communication was flawless before the shoot & all the team on the day were very lovely & accommodating – we had great fun wearing the outfits and they even gifted Ace with a cute pair of dinosaur wellies! Excited to see how the pictures turn out and really looking forward to our next job :)”

There’s more where this has come from, just head over to our reviews page.

And if we plan to introduce them to the world of modelling, we need to know they will be well looked after at all times.

So, with that in mind, Models Direct wants to highlight 10 of the most important things to understand in this guide to baby modelling.

1 Make sure you sign your baby up to a reputable, genuine agency. Models Direct has been working with tiny tots for over 30 years now. We are fully government-regulated and accredited and we treat all our beautiful baby models and their parents with the utmost care.

2 Read the feedback from the parents of baby models who have actually worked with an agency before deciding whether or not to put your own bouncing bundle of joy forward.

3 Take lots of lovely photos of your precious treasure, then fill in our form and send the pictures to us. One of our friendly team members will then be in touch.

4 Our agent will explain how important it is that you update your baby’s e-portfolio regularly. We and our clients need to be sure we are seeing the very latest photographs otherwise it might be hard to put your little one forward for assignments – after all, babies change so quickly!

5 Have a good understanding of how our process works: clients approach us for baby models, we offer them a suitable selection and they make the final choice. This does mean we cannot guarantee work to any of our beautiful baby models. But, the more diligent you are about maintaining their e-portfolio, the more likely it is that your little one will be selected for work.

6 If you’re offered an assignment, your point of contact at Models Direct will give you all the relevant information and keep you updated as the day approaches. You are very welcome to call them too if you have any questions or concerns.

7 You may well be offered refreshments on the day but take snacks and drinks for yourself, as well as everything your baby might need. Bring a few toys and books so you can keep your tot entertained when necessary. We will require you to be with your baby at all times.

8 The professional production crew on the day will be experienced at working with babies and will guide you and offer support as needed.

9 After the event, Models Direct will contact you, so you can tell us how you found the experience. We take all feedback on board and strive to improve at all times.

10 Our team will also ensure you are paid promptly. We hope you and your baby will enjoy modelling with us and that the fee you earn will be a welcome extra.

Get your tot’s dummies, bibs and muslin squares on standby, (okay, a grown-up will help you!), here’s to babies who could make it onto the modelling scene.

The beginning

With all that contagious babbling, cute little giggles and the need to explore the world, babies are super adorable from the get-go. Even when they’re sad or crying, babies pull our heartstrings, and the majority of us have a soft spot for them. With babies covering a multitude of different industries, they have a big role in this world and shaping its future. Industries such as the baby industry, of course, the educational industry, the food industry, the medical and pharmaceutical industry, the travel industry, the housing market, the toy industry and the entertainment industry, are just a snippet of where the focus is set with babies.

So when these industries need to call for babies to appear in any of their marketing, that’s when you think, how did they even get onto the outdoor advertising billboard, on a website or in a TV ad?

Welcome to the world of baby modelling!

When your cherub is born, it’s quite an overwhelming phase in your life. There are so many adjustments you have to make and things you have to adapt to on the spot that even taking a snap on your mobile can feel unachievable. Models Direct knows as we’ve been in that position and know how incredibly challenging even the smallest of tasks can be when you have a newborn, whether they’re your first, second, or third. But…. and here’s the thing, if you look beyond the hourly feeds and nappy changes, there is a world of modelling that your baby can join alongside their nourishing world of growth and self-development. All they have to do is just be their natural self and feel comfy in larger crowds of unknown faces.

The middle

The idea of this might be making you feel a bit nervous but ultimately, baby models are at the heart of the hustle and bustle of a production team bringing together work that involves any one of the industries mentioned above. The target audience for babies are families and friends that know a little one, so it would only make sense to feature a tot in campaigns so that they’re more relatable and that people can make a strong connection.

These babies that you see haven’t just been plucked out of thin air to feature in world-class campaigns. They’re usually part of the modelling industry where they’ve been booked by a client who has liked their look. Simples! Do you know how much extra effort you have to put into making this modelling dream turn into reality should you want the same for your newborn? Here it is:

1. Sign up with a reputable modelling agency that has a strong legacy with happy models and clients. Ensure that they are not just a ‘showcase agency.’ More about this here.

2. Keep your baby’s portfolio up to date with regular images every few weeks as they change so fast. Blink and they grow!

3. Check our ‘job board’ for the latest modelling positions which you can directly apply for work yourself.

4. Keep reading our content for all the latest modelling scoop and news that’s hot off the press.

The ending (is only just the beginning)

Waiting for a response can be the most challenging bit so practising patience can come in handy since modelling work doesn’t always have a regular rhythm. Sometimes your baby model may find work as soon as they have signed up with an agency like us, Models Direct, or sometimes it can take longer. The decision lies in the hands of clients which a reputable agency should declare when signing up their bambinos right from the very onset.

The difference with our agency is…

We’ve been in the biz for over thirty years with a strong alumni. We put all our models forward whenever a client calls for their look and then leave it in their hands to make the ultimate decision. Our expert team aims to never miss an opportunity where a model could land a gig as we have a specialised team working hard, around the clock and behind the scenes to give everyone the chance to work as a model, not just as a one-hit wonder but on as many projects as possible. We’ve seen how our newborn models might have started off featuring with their mama well before they were born in pregnancy-related campaigns, or moved onto child modelling and perhaps teen and adult modelling as they’ve progressed through life.

Modelling is one of those professions that you can work around your other commitments and doesn’t tie you down to the nine-to-five slog. Instead, you have the freedom to be your boss and choose which projects you’d like to take on that are offered to you.

Babies, we can’t say that you’ll have that choice now as you’re so young, but as you grow, one day you will should you stay on our modelling books!

As part of all the things you’re dreaming of doing together, as before they reach childhood, have you ever thought about baby modelling? This might not be on your mini men’s bucket list, but it should be! It’s something you can make a start on right now and Models Direct have a collection of frequently asked questions around this modelling niche to give you a lowdown on what it’s all about. Let’s go, baby!

How much do baby models get?

As in money? (We just to double check in case it was milk or sleepy time!) Well, that’s a good question! Modelling rates vary from project to project, but Models Direct have negotiated excellent rates for our babies ranging from under £100 to over £1000. We step in for our models so rates are very familiar to us and they are a desirable aspect of this out-of-the-box career.

How do I get into baby modelling?

Join us! Models Direct are a 30-year running reputable agency which prides itself on connecting models of all niches to prestigious companies. Use our services to represent your tiny tot for modelling work. We push our baby division forward whenever a job pops us that calls for their look.

Do you have to pay for your baby to be a model?

No and yes. No fees towards registering your baby with our agency but yes to helping with the admin costs. This charge entails putting models forward for work that suits their looks, and this can happen often which helps strengthen model’s portfolios for future work.

How old does a baby have to be to model?

From being a newborn up to the age of two. Your baby can be modelling from the onset so here’s to a brilliant ride taking snaps of your sweetheart.

People also ask:

How much do babies get paid to model?

Please scroll up to our first question. The answer to this one lies right in there too!

What makes a good baby model?

All babies are great for modelling but those with a calm nature and accustomed to noise might fair better on projects that have long schedules and placed in an out of the area location. Interestingly, some clients might request for different moods and emotions dependent on their marketing vision so if your baby does cry, it might be the building blocks of their campaign dream. Baby modelling can also extend to mama modelling too which you check read all about right here!

As a takeaway message, many people will tell you how quickly time whizzes past, and it’s true – it really does. Before you know it, your bundle of joy will be walking and talking and quickly moving onto different stages of their childhood. So why not capture this moment that you have right now. Take a deep dive for something unusual and quirky, and something you’ll definitely want to talk about when they’re older? Yup, you got it! Baby modelling!!!

Newborn babies welcome the world with a new life and tremendous spirit. Companies looking out for models to star in their marketing campaigns sometimes turn to newborns to feature in their ads to stir emotion and build connections with their target audience. But enough about the theoretical viewpoint behind why newborns are needed in ads, we will be focusing on what types of assignments newborns are booked for. This will give those of you reading this who aren’t too familiar with this industry, some idea about what work could mean for your bundle of joy if you’re looking to enter the modelling industry. 

Well, there’s no surprise that this market is staggeringly huge. There are lots of products on the market that are aimed at newborn babies and their families, and it isn’t all about nappies and baby formula. Our team has had jobs booked for our newborn talent over the 30 years we have been active as a talent management agency. We have had many requests for newborns to be featured in various campaigns, one being where a production company was searching for a newborn girl, preferably premature, for a six-part drama series.

Newborns are put forward to promote everything from baby skincare to being featured as TV and film extras, promotional work and commercial campaigns. The assortment of work is vast and a great way for little ones to start a career. After you’ve read this, we’re sure you’ll start to spot newborns on the silver screen, online or in print in your everyday life and we’re pretty sure that most would have been cast by clients as the face of their campaigns. 

If you wish to go ahead and carve a career for your newborn as a model, with Models Direct you will be in complete control when accepting work for your bundle of joy. We ensure our models and families are thoroughly informed about the work beforehand and what it entails – the client’s vision, work involved, location, duration, accommodation (if required) and so on. We’re a well organised agency and intend to keep all our models, their families and friends happy coming away from each experience with positive vibes, confidence and enthusiasm. Not to forget that travel and expenses are reimbursed and of course, you will be paid for your lovely baby’s talent and time. 

Have a think about it – if you have a newborn, new tiny faces are always welcome and wanted – and they don’t come much newer than newborns! Have a chat with our team, apply and scroll through our website, blogs and social media platforms to discover more about the world of newborn baby modelling. Who knows what doors and opportunities will open for your newborn!

Sara said that she was asked by a marketing company in Leeds (of which there are many) to bring along Amelia for a photo shoot. Sara’s friend works at the marketing company, and decided to ask Sara directly if she’d be willing to take Amelia to the bright lights of a big city. Sara’s friend knows Amelia, and thought she’d be perfect for the job, which was a photo session for an up-and-coming IT company. So, not modelling for a client involved specifically with babies and children, although the client was desperately in need of a baby for its campaign. Sara wasn’t busy on the big day, so she agreed. If Amelia had been old enough, she’d no doubt have been excited. Here is our conversation with Sara.     

Models Direct: Sara, please tell us how Amelia became the first model in your family!

Sara: Well, it was fortunate, because my friend works at a marketing company, and phoned me straightaway when she knew her client was on the lookout for a baby for their IT campaign. She’s taken Amelia to the park a few times, so she knows her quite well!

Models Direct: Did you have to think twice about it?

Sara: I didn’t say “yes” instantly, because I didn’t know how Amelia would get on in that kind of environment.

Models Direct: But you agreed, obviously, yes?

Sara: Yes. My friend said that Amelia would be fine, and that I could be nearby in case anything went wrong with her.

Models Direct: Did you have to take anything with you on the day?

Sara: Nothing that I wouldn’t have usually taken on a short trip: nappies, extra blankets, toys…those kind of things. My friend said that if I needed to bring anything else, they’d let me know before the day.

Models Direct: So it was relatively stress-free?

Sara: As stress-free as having a 10 month old can be! Seriously, the only thing I worried about was being on time, because we were driving and sometimes it can be a nightmare in rush-hour.

Models Direct: Were there any problems during the day?

Sara: No, not really…unless you count paying six pounds for a sandwich!

Models Direct: Where was that?!

Sara: A gourmet café down the road. I’m not telling you the name of it!

Models Direct: Fair enough! So everything went smoothly at the shoot?

Sara: Absolutely. There was one large light on set, but Amelia didn’t seem to notice it. Everyone was really friendly, and they were smitten with her. I think she’s got a bit of a fan club!  

Models Direct: Did you – or Amelia – get paid for the day?

Sara: Yes, we were paid a day’s rate, including travelling expenses, which was handy, because the parking in Leeds is so expensive! 

Models Direct: So, would you consider “asking” Amelia to star in more modelling shoots?

Sara: Of course! Maybe not in the near future as we’re thinking of moving house soon. But I could tell Amelia enjoyed the experience, because she was on her best behaviour and even smiled at all the right times! It could have been a coincidence, but I prefer to think it was because Amelia was not stressed and was looked after by the company’s staff. 

Models Direct: What would your advice be to other parents interested in putting their babies forward for modelling work?

Sara: Go for it! As long as you trust the company / agency, it’s a worthwhile experience. You never know where things like this could lead!