First of all, congratulations to all expectant mums, their partners, families and friends! Introducing a little one to the world is unlike any other experience, whether this is your first baby or third! We’re incredibly excited for you! 

When it comes to bonding with your unborn child, you might be thinking of ways you can do this such as talking to your baby, playing music, doing yoga and yes, you’ve guessed it – modelling! 

Why is modelling a good idea?

Modelling is an out-of-the-box idea, bringing you closer to your baby. Even though they aren’t outside yet, your baby is certainly with you every step of your journey together, and modelling can be an incredible chance to make that experience even more unforgettable. You can look back at your nine months of gestation and share something creative with them as you reflect as they get older. As a pregnancy model, you can demonstrate that you were proud of the bump they were in and how you both, as team baby and mama, made the marketing campaigns you worked on into successes. Not only this but you’ll be paid for your time, carve out a new career that could go beyond the pregnancy, experience new adventures, build professional connections and meet amazing people along the way. 

Why are maternity models in demand?

Maternity models are always sought-after because the baby product industry is astronomical! There are so many products out there for expectant parents to choose from (and those who know someone with a little one on the way) that you are literally spoilt for choice on the latest gadgets and baby trends that are dominating the market. From strollers to car seats to baby food, there’s so much available at one’s fingertips so it’s only natural that the industry calls for maternity models to showcase their products and services according to their target audience. 

Even if you have no previous experience as a model, our agency doesn’t mind. Now, we know that this is pretty unheard of. Usually, careers are based on experience – to land a job, you need experience and without experience, you might not land a job. Modelling doesn’t work this way luckily and in particular, our agency is much kinder to those who take an interest in joining us even if they have never invested in taking this career forward. All we ask is that you’re professional, punctual, confident in front of the camera (or film crew), eager to learn new skills and friendly. It’s as simple as that! 

If you’re an existing model or thinking about venturing into this industry for the first time, being pregnant shouldn’t hold you back. The turnover of expectant models is high as they are continually moving through the maternity market making way for other models. But also remember, it doesn’t have to stop there – a pregnant model’s journey in the industry may continue long after birth too, it’s down to you! With the right agency behind you coupled with a powerful and motivated team, such as Models Direct, you’ll receive the correct support, advice, and of course exposure to make it onto the modelling scene. 

Apply using our free online registration form and you’ll hear from our expert team who will fill you in with all the details about our agency. We can’t wait to meet you and your little one!

We all know how much demand there is for bouncing bundles of joy when it comes to advertising, commercial and lifestyle work.

There are so many baby products out there now – and so many other products and services where both major and lesser known brands want nothing more than to have a little cutie smiling out at us and enticing us to buy.

But many new parents are understandably anxious about putting their precious bundles forward for modelling, as they have no idea what to expect or how well they will be treated.

However, when working with a genuine, reputable agency such as Models Direct, with a history stretching back three decades in the business, they can rest easy!

First and foremost, we always ensure your pride and joy is well looked after from start to finish.

You or your partner will also always be there as a chaperone and you will have eyes on your baby at all times.

But, if you have given thought to newborn modelling, then why not go one step further and put yourself forward to model alongside your little one?

Mother and baby duos are highly sought after in the world of modelling – this is because no-one is more natural in front of the camera than a real mother with her own precious babe.

The baby will, of course, also be far more content when in the arms of its real mother, instead of another model.

And arranging the whole shot will be much easier for the client or their crew when dealing with two people from the same family.

In these times of Covid, when rising infection levels sometimes call for more stringent working situations, a new mother and her baby will obviously also be within the same social bubble. This, of course, is reassuring to everyone, as it makes the working conditions both safer and easier to manage.

Having a baby is such an exciting time anyway – why not consider making some new memories together in front of the camera?

And have something very different to be able to show your beautiful boy or gorgeous girl when he or she is older and wonders just what they were like when they were new to this world!

Models Direct work closely on a plethora of modelling categories and we’re always on the lookout for real people to represent our clients’ brands, this is especially the case with maternity modelling, the demand for ‘real’ pregnant models is forever growing!

Having children is an amazing and unique journey that every parent will tell you is an enchanting roller coaster ride full of ups and downs. However, taking on the role of parenthood has to be one of the best things that can ever happen to a person.

At Models Direct, we appreciate the beauty (and birth) of life. We never ignore requests from our extensive range of clients for maternity modelling. We really enjoy matching real life mums-to-be, both newcomers and existing, for marketing and advertising campaigns targeted at pregnancy, motherhood and fatherhood – we didn’t forget you dads to be!

We’ll pass on the fake bumps though – we promote real pregnancies. If you’ve been modelling for some time and are now an expectant female model, don’t think that your work will grind to a halt. On the contrary, modelling assignments continue throughout all stages of pregnancy and beyond.

Prenatal modelling work can entail showcasing products and services such as a healthy lifestyle, fashion in pregnancy, skincare and hair products and supplements.

Post birth modelling work can include jobs that showcase you and your gorgeous newborn. Plenty of work that gets tasked to our models are of parents and babies for fashion purposes, commercial modelling, and even promotional work.

Maternity model Natalie from her shoot with Fitta Mamma

Our female models have worked with some top brands including Aptimal, Fitta Mamma and British Lion Eggs.

Our lovely model, Marta, shared her feedback about how her egg-tastic assignment went. Read it here:

“That was an absolutely lovely day shooting for British lion eggs latest campaign, I enjoyed it a lot, it was a lot of fun and the people I met were very nice and helpful. Atmosphere was great, overall a great experience! I hope I get a chance to do this again in the future! I will recommend Models Direct to all my friends!” – Marta

Maternity modelling is there for the duration of the pregnancy which is why there is a high influx of models that come through our doors for this category. If you’re a newbie to the world of modelling and are pregnant, get in touch with our team of modelling enthusiasts and experts. We know all the insider knowledge when it comes to our favourite topic – modelling of course. We know the ins and outs of the business as we’ve been a part of the industry for 30 years now.

We’d love to hear from you and take your modelling career to the next stage. Congratulating you on your pregnancy and soon the birth of your baby from all of us at Models Direct! (Or babies if you’re expecting more than one bundle of joy)

Follow us on our Instagram and social media pages to keep up-to-date with all the latest work through our agency. 

Maternity models are wanted to promote and model a huge range of products, from maternity clothing, exercise, food, pregnancy services, beauty products and of course new born products too, the market is growing all the time as consumers demand a more varied and extensive selection of Mummy/Baby friendly products.

Models Direct represent maternity models who are confident with their bumps and enjoy being in front of the camera at a time in their lives when a lot of women are not, they may have modeled before becoming pregnant or are now on maternity leave or having a break from their day job and want to try something new!

Model Katie gives her feedback from a maternity shoot she did with Aptimal recently – check out the video.

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At Models Direct, our clients ask for maternity models of all looks and sizes, also at different stages of pregnancy depending on the product they are modelling. Client’s are always considerate to a expectant mothers needs, so rests, food and drinks are always available throughout assignments.

Often maternity models also then are considered for mummy and baby shoots to promote new born products. This can be a difficult role for an agency to coordinate so if a model has a new born baby it is ideal as she will have the experience and the capabilities required for a successful shoot.

If you are expecting a baby and would like to try maternity modelling for further information and continue to enjoy modelling whilst you are pregnant.

This time Natalie would be modelling maternity sportswear for FittaMamma – a full day shoot in Brighton.

The team at Models Direct were so pleased to have secured this assignment for Natalie, the demand for maternity models in the industry has grown massively, so if you  are expecting and fancy giving modelling a go then make an application to us –  www.modelsdirect.com!

Check out Natalie’s feedback to hear how she got on :  Natalie Feedback

There are so many new and exciting  brands targeting new mums and mums-to-be,  recently at Models Direct we have signed up several new maternity models  and the Models Direct team were   delighted to be able to offer Katie the opportunity to shoot with Aptamil !

Check out how she got on in her  model feedback video and check out the final edit!

Katie – DTDF-6434