If you are one of those lucky people to be expecting the pitter-patter of tiny feet later this year then why not also consider looking into the possibility of baby modelling?

With the arrival of spring, comes a plethora of newborn, baby and toddler modelling opportunities.

It is the time of year we all start to think of new beginnings, new life and new possibilities.

It is when we typically see promotions, campaigns and commercials for baby products popping up on social media, websites, television channels and advertising boards.

Baby modelling is simply huge within our industry, as clients big and small approach us day-in, day-out for beautiful new cuties to suggest to them for their projects.

As we all know, babies don’t stay babies for very long and, although many of our bundles of joy go on to become toddler and child models, we are always looking for new littlies to join our books.

Assignments can be as varied as promotions for mother and baby products to anything ranging from holidays to home insurance, where family groups might be required.

Bookings might include photo shoots or film sessions, for advertising campaigns, packaging and promotional videos.

Our clients include the likes of Pampers, Mamas and Papas, Next and Kit for Kids, as well as the BBC and Channel 4.

With the new year, a whole new raft of baby modelling projects are already coming over to us.

And we would love to see photos of your cheeky chaps and gorgeous girls to see if they might be suitable.

So, if you already have a bouncing bundle of joy – or are expecting one in the coming months – read what other mums and dads have said about us.

And then get in touch to find out more.

Newborn babies welcome the world with a new life and tremendous spirit. Companies looking out for models to star in their marketing campaigns sometimes turn to newborns to feature in their ads to stir emotion and build connections with their target audience. But enough about the theoretical viewpoint behind why newborns are needed in ads, we will be focusing on what types of assignments newborns are booked for. This will give those of you reading this who aren’t too familiar with this industry, some idea about what work could mean for your bundle of joy if you’re looking to enter the modelling industry. 

Well, there’s no surprise that this market is staggeringly huge. There are lots of products on the market that are aimed at newborn babies and their families, and it isn’t all about nappies and baby formula. Our team has had jobs booked for our newborn talent over the 30 years we have been active as a talent management agency. We have had many requests for newborns to be featured in various campaigns, one being where a production company was searching for a newborn girl, preferably premature, for a six-part drama series.

Newborns are put forward to promote everything from baby skincare to being featured as TV and film extras, promotional work and commercial campaigns. The assortment of work is vast and a great way for little ones to start a career. After you’ve read this, we’re sure you’ll start to spot newborns on the silver screen, online or in print in your everyday life and we’re pretty sure that most would have been cast by clients as the face of their campaigns. 

If you wish to go ahead and carve a career for your newborn as a model, with Models Direct you will be in complete control when accepting work for your bundle of joy. We ensure our models and families are thoroughly informed about the work beforehand and what it entails – the client’s vision, work involved, location, duration, accommodation (if required) and so on. We’re a well organised agency and intend to keep all our models, their families and friends happy coming away from each experience with positive vibes, confidence and enthusiasm. Not to forget that travel and expenses are reimbursed and of course, you will be paid for your lovely baby’s talent and time. 

Have a think about it – if you have a newborn, new tiny faces are always welcome and wanted – and they don’t come much newer than newborns! Have a chat with our team, apply and scroll through our website, blogs and social media platforms to discover more about the world of newborn baby modelling. Who knows what doors and opportunities will open for your newborn!