In a world where everything seems to be based on looking young, has society progressed with embracing and celebrating the natural process of ageing? Let’s take a look at this popular topic and question whether it’s true that the modelling industry only prefers younger models. Let’s go!

Youthfulness is often linked to being attractive and healthy. But as ageing happens, so do many other expected (and unexpected) physical changes. This doesn’t mean that the spark or good health has to diminish!

The industry was indeed best renowned for only depicting young people but diversity is turning on its head now with age being celebrated rather than being shunned. With age comes a wealth of experience, wisdom, charisma and confidence to share and the modelling industry is embracing this.

Models Direct has been part of the age-positive change, not just now but for the past thirty years that we’ve been in the industry.

So, no, the modelling industry isn’t just focusing on the youth –  mature and senior models are getting the spotlight shone on them too.

Modelling has no age limit and we’re seeing this with fashion houses casting models over 50 or 60 such as Jerry Hall, Iman and Maye Musk.

Models Direct is all about breaking down barriers, eliminating fear and liberating people so that they can access amazing opportunities in the modelling world. It’s happened for thousands and thousands of our registered models over thirty and so many have been satisfied with our services. Don’t believe us? Check out our models’ feedback to see what they have to say about working with us!

Our mature female model, Nalini [Reference: VFPK-3897], was booked with ECL Care, a south-east England service for at home and in-community adult support. Here’s what she shared about her jam-packed day:

“One very wonderful day. From the time I joined Model Direct I have felt supported and informed as my application progressed. Today I had my first experience of a photoshoot. It didn’t start well as there was a major incident on M25 and I was delayed. Both Charlie from Models Direct and the staff from the company the photoshoot was for were very supportive and assured me not to worry. On arrival I was welcomed warmly and through the process until I left I felt special and accommodated. There was no rush though I was late . My role covered that i needed assistance in my home towards independent living and was receiving guidance encouragement and support by Care Supporting Staff to gain this eg by showing me on how to cut vegetables vegetables, make a sandwich and such. The venue was just breathtaking and the aura was very calming. This experience was very different from being an extra on film sets. Everyone present were so friendly.”

Our agency believes that we all deserve to feel comfortable in our own skin and to feel beautiful regardless of our age.

Owning who we are, inside and out, is important so that we can uplift ourselves, embrace self-empowerment and redefine ageing. That’s why our agency zooms in on silver foxes and trailblazers who have a wealth of life experiences to share as well as charisma and confidence.

Maximise your relationship with us

We’re here to always help and support you which is why we encourage you to approach our Models Direct specialist coordinators any time. It’s our job as a modelling agency to provide our models and clients with comprehensively led, tried and tested services. Our goal is to satisfy your representation needs but it doesn’t stop there. We encourage you to communicate with us actively. We’ll never get bored or tired of listening to you. That’s our promise.

It’s important to us to know your expectations as a model and client. It’s not just about us. You play a big role in building our agency, so talk to us. Goals, new skills, your interests in modelling divisions and clients and models you’d like to work with – let us know. For models, we ask for your feedback after working on your assignment, but you can request our clients’ feedback about you too. It can be a bit nerve-wracking to learn how our clients feel towards your modelling skills but it’ll help shape your progression into your modelling career. Constructive feedback is a good learning curve across all professions and as a Models Direct model, it’ll benefit you moving towards more assignments.

Expand your skills

As you already know, modelling doesn’t just rest at being in front of a camera, it stretches beyond that with promotional modelling. Other interesting skills our agency is on the lookout for are acting, dancing and singing to name but a few. Our “Feature Me” section includes a spotlight on our models’ online profiles for clients to see. If you’re looking for January to look differently from your previous years, then set a goal for learning a new skill to help your self-development. From anything like football skills to learning a new language, start setting something up so you can stand out from the crowd.

Are you interested in taking a worthy cause to the next level?

We’re all passionate about something [or several things in life]. Whether it’s promoting charitable causes for the planet or people or both, there’s something we can all do to help. If you haven’t been able to explore ways you can participate, perhaps this January is your chance to do just that. Not only will this help you grow as a person, giving you the opportunity to be hands-on and proactive, but network with others and learn more about what you can do and where you can help. It’s a rewarding investment.

There’s a lot you can do this January and we say that once you’ve established your goals and what you’re hoping to achieve, start setting it up in the first month so you can start as you mean to go on. You can make it a productive 2025 so dive into different areas to elevate not only your personal growth but as a model too!

Firstly, we always respond to our models and would-be models, telling them that they WILL get paid.

This is in a marked difference to many of the so-called agencies who either expect you to work for nothing, claiming “this will give you valuable experience” or never actually getting around to paying you.

Yes, we hear about this happening time and time again…

Models Direct is a fully government-registered employment agency.

We operate within the law at all times – and we are experienced, professional and reliable.

This is why we are always happy to be inspected by the government; why our clients return to us time and time again and why our models stay with us.

If you join us as a model, we will be your agent.

We will negotiate your fee on your behalf, discuss it with you before you accept any job and then ensure you are paid swiftly after completing any assignment with us.

How does that sound?

Well, now to the exact amount you are likely to be paid…

Well, this depends on a variety of different factors from how experienced a model is to the amount of time they will be required in front of the camera.

You may be taking part in a day’s shoot where you are needed for one hour or a five-day shoot where you are required for every shot.

Your role may be a simple walk-on part or much more acting may be required and there may be lines to say.

You may have to travel to the shoot (all expenses paid) or it may be right on your doorstep in your home town.

All these factors will be taken into account when we negotiate the fee with the client – and then you can decide whether you are prepared to carry out the assignment for that sum.

Read reviews from our models to see if they feel happy with both the work we offer and the fee negotiated on their behalf.

Here are just a few of them…

Terry said:

“I have just finished a fun photo shoot for the Salisbury group. The views across London were amazing and the crew were even better.

“I always know when I get an assignment from Models Direct that it will run smoothly and we will get paid on time!

“I am a massive fan. Bring on the next job!”

And Beau said:

“My two children loved their first paid photoshoot yesterday.

“All staff were professional, friendly, approachable and thoughtful.

“The communication we received from Models Direct prior to the shoot was faultless.

“The studio and staff exceeded my expectations – toys, snacks and drinks were provided for the children, and the atmosphere was so relaxed.

“They really enjoyed themselves and earned money in the process!

“We are really hopeful for more bookings to follow.

“Thank you Models Direct.”

Tapuwa also felt the work was fairly rewarded:

“I had my first shoot with Models Direct yesterday and I had so much fun.

“It was an all-day shoot for a pretty exclusive client and I’m glad I was part of it.

“I even made a new friend and it’s well paid too!”

To find out more about modelling with us, including the kinds of assignments you might be offered and how we will pay you, fill in our form and we will call you for a chat.

Renowned in the world of British modelling for our professional service and our ability to provide a wide range of models, we are also known for being able to respond quickly.

Having operated for over 30 years now, we understand there are all sorts of reasons why clients might come to us requiring a model (or models) – sometimes within hours.

This may be due to another model having to withdraw at the last-minute because of illness or a family emergency or it might be that there has been a late change to the photo shoot and an additional person (or people) are required.

Now, like all businesses, we are only too happy to admit that the more time we have to fill a booking the better!

So we would always urge existing and new clients to contact us as soon as possible about their requirements.

We run a busy agency here and, of course, it makes our lives easier if we have a little more time!

However, we do understand that things don’t always work out like that so if you are looking to hire a model and need someone at short notice, please do get in touch.

We are here – ready and waiting to help!

Models, when you join Models Direct we don’t expect you to always be able to take on a last-minute booking.

We know that the vast majority of our male and female models have other jobs and commitments, including their families or perhaps their studies.

And, of course, our child models have to go to school!

But we also know there may be times when you can respond quickly, either by changing your plans or because you happen to have some free time.

So, on occasion, we will approach you about last-minute bookings to see if you may be interested.

All we ask is that you are open and honest with us and only commit to accepting an assignment if you know you can be there promptly, ready and able to work.

Neri, for example, is one of our plus-size models and she was booked for a television job at very short notice.

She told us: “This was a last-minute assignment, that ended up being one of the most empowering experiences since becoming professional.

“I got to work with four of the most beautiful confident ladies, a fantastic film crew and the man with the naked plan, Gok Wan.

“From the costume designers to the make-up artist and the runners, everyone was so welcoming and worked so hard to make sure we felt relaxed and comfortable in the environment.

“Gok was lovely and gave direction really clearly – he was so fun and we all had such a giggle.

“The assignment went really quickly and Molly from Models Direct was so supportive.

“Such an exciting experience, I’m so glad I was accepted and thank Molly for putting her trust in me and putting me forward.”

And this is what one of our clients, the Andrew Simpson Foundation, said about our speedy response:

“We were really happy with the service. It was a tight turnaround but went brilliantly.

“We got all that we needed in a short time span.

“We will definitely be using Models Direct again for future projects which are coming up.”

And what teenager doesn’t like having fun – isn’t that what this period of our lives is all about?

Here at Models Direct, our teen models are aged between 12 and 17 and can be of any background, size, body shape and appearance.

Our clients approach us for teen models in all their wonderful variety – after all, they want real-looking models who reflect our young people as they truly are.

Our teen models might be asked to model teen clothing or other products aimed at their age group or they may be required to form part of a modelling family for a shoot.

Here at Models Direct, we have vast experience of working with babies, toddlers, children and teenagers.

We are fully vetted and accredited by the UK government and are a genuine, registered employment agency.

We understand all the safeguarding issues around working with youngsters and we investigate each and every new client and assignment thoroughly.

We also require our teen models to be accompanied on each modelling job by a parent or guardian.

So, what should you do if you are a teenager or the parent of a teenager who is interested in modelling?

Firstly, we would ask both parents and potential models to read the reviews left for us by our existing teen models and their parents.

This will give you all a good insight into the kind of work we offer and what our models and their families think of it.

Then, if you are interested, fill in our form and wait for us to get in touch.

Please note down any questions you might have to be sure you feel our friendly agent has answered all of your queries during the discussion.

If we decide your teenager is suitable – and you decide we are the agency you are looking for – then we will give you an e-portfolio.

This completely secure portal is where you or your teen can regularly upload images so we can see exactly what they look like at any given time.

This is vital – especially with teenagers who change so often – as we can only put young people forward for work if we can see their photographs are recent.

If this is the case, then when clients approach us for a teen model meeting your younger’s description we will include them in a selection for the client to choose from.

Our teen models love having new experiences with us.

After his very first assignment, Rashan told us:

“As this was my first modelling assignment I didn’t know what to expect but Models Direct put me at ease from start to finish.

“I was given all the information I needed to understand what was expected of me and what I could expect on the day.

“Everyone was very friendly and it was a relaxed and enjoyable atmosphere.

“I really enjoyed the whole experience and can’t wait for my next shoot!”

And Rianna said:

“I was a bit nervous to be working with other people who were older than me, however, once I got there and met everyone, it was so fun.

“It was so exciting and I had lots of fun meeting new people.

“It is something that I would be very happy to do again and again.

“The most enjoyable part of the assignment was getting to meet other models like me who were doing their first job as well.”

To find out more about teen modelling, fill in our form.

Becoming a commercial model starts with realising three key points.

1. Desire. No one is going to force you to become a model. You must want to be one, and to be involved in our client’s assignments to help them make a real difference. Commercial models shouldn’t register with us without being fully committed.
2. Confidence. Modelling can undoubtedly increase self-esteem, but models should have some confidence before thinking about joining any modelling employment agency. Models need to be comfortable around strangers and be able to take directions from professionals involved in the shoot.
3. Being realistic. By assessing the industry, improving your portfolio and knowing that success isn’t always instant, you’ll be more grounded and have more realistic aspirations.

All these characteristics apply to models of any gender and age (pets and babies excepted, of course), and all females should bear these points in mind.

But there are some pointers that we – the UK’s largest and most trusted commercial modelling employment agency – can offer females to help them stand out from the rest of the modelling pack. Read on…

First things first. Read our website and study our insightful blogs. For more blogs about the jobs our models have embarked on, please click here.

If it sounds like the sort of job you’d like to be involved in, we are only one application away. By applying with us, you’re giving yourself the best chance to be seen by our clients – who make the final decision.

Once you’ve registered with us, you need to focus on your Models Direct portfolio. This is personal to you, and only you have the power to alter personal information and the crucial photos of yourself. When your looks are perfect for any of the hundreds of available jobs we have, we’ll put you forward to our clients who can then peruse a model’s portfolio to see what models can offer. You’ll be at a severe disadvantage by leaving your portfolio untouched for months – we strongly recommended uploading fresh photos every few weeks.

So, you’ve done your research, and then applied with us. Female models should then keep up to date with modelling trends, and to keep looking at our jobs board. Models should not rest on their laurels, and they must keep evolving their looks via portfolios.

Female models look stunning in reels on social media. Don’t be shy at promoting yourselves. Show off new clothes and new hairstyles. Modelling is a two-way process. We’ll do our best to recommend you to our clients, but models need to put in their own work in the form of self-promotion. Don’t be big-headed, but do be brave and self-assured.

Be aware that there are different types of models. You may feel that you could excel as a sports model, or that your glossy hair or fabulous hands and nails are your best feature. Maybe you could rock your curves as a plus size model or be snapped up as a mature model.

There are plenty of opportunities for females of all shapes, sizes and ages. Those opportunities for talented females up and down the UK start off by joining Models Direct.

That was the message that some of our male models helped to convey when they took part in a ground-breaking shoot in Southampton.

Alex, Muhammad, Lee and Renaldo were all chosen by our client ZoieLogic Dance Theatre to help promote their monumental dance event, the Big Movement.

The Southampton dance company’s aim is to empower, ignite purpose, fuel pride, and show that ordinary people can achieve extraordinary things.

And via the Big Movement, where 800 men will dance through the city streets, the group wants to raise awareness about men’s mental health.

Alex, who has cerebral palsy, is one of our models who was put forward by us for the assignment and ultimately chosen by the client to take part in the promotional shoot.

Afterwards, he said: 

“Thanks again to Models Direct for my second modelling experience! 

“This time it was for a new men’s mental health campaign called the Big Movement. 

“The team at ZoiLlogic Dance Theatre was very welcoming explaining what was going to happen throughout the day. 

“Being a wheelchair user, I was very nervous but the atmosphere was very positive and uplifting and that gave me the confidence to be part of the shoot.”

Muhammad also enjoyed it. He said:

“I had a great experience working on the Big Movement’s campaign to support men’s mental health. 

“The production staff from ZoieLogic Dance Theatre were amazing, professional yet considerate and fun to work with. 

“I thoroughly enjoyed the experience and would be keen to work with them again – and I am looking forward to seeing the results of the work and campaign becoming a success. 

“Thanks to Models Direct and Gemma for giving me the opportunity. I am looking forward to more work from Models Direct.”

Lee was just as enthusiastic in his feedback.

“I had a great day at the photo shoot: it was fun meeting new people and working with the team!

“Gemma at Models Direct was really helpful in providing details and telling me what to expect at the shoot…

“I look forward to seeing the results of the shoot and hope it helps the movement.”

Renaldo was also pleased with the way it all went. He said:

“The photoshoot was fantastic and Gemma was absolutely brilliant with her communication. 

“The lead for the day was Zoe who was a light of sunshine. 

“Models Direct, thank you so much for a fantastic experience. I really am looking for other opportunities to work with you. Thank you.”

If you would like the opportunity to take part in photo shoots like this, please fill in our form, send us a photo and wait for a member of our team to get in contact.

Many models love to model because of the sense of accomplishment. Some adore modelling because it breaks up their routine; many model with us as a part-time activity, which suits some people perfectly. Being the star of the shoot appeals to several models, who enjoy being in the limelight amongst the photographers or filmmakers under studio lights. All these are understandable, but we know not many people would model without a nice pay cheque at the end of the day.

So, we appreciate that earning money is important. After all, as the largest modelling agency in the country, we earn money from our duties. The burning question for models everywhere is: “How much money could I earn?”

It’s a question that we can easily answer, but with lots of answers. That’s because different modelling jobs come from different clients, all with different budgets. Remember – we collect our client’s payment before each and every job, so it means we have, in effect, collected our model’s fees before they’ve even started their assignments. That fee is largely dependant on the type of job (simple photoshoot, acting role, film etc) but – most crucially – the client.

It stands to reason that a model can expect to earn slightly more working for a larger client than a smaller one with a limited budget. Whatever the amount a model will earn, we always have it “in the bank”, so that means we can pay our models very promptly, unlike some agencies who might pay their employees after one or two weeks.

Getting down to the brass tacks – but how much? It could range from £70 – £100 for just an hour’s work, or up to £300 for a day’s work. For a family booking, it could be as much as £500 for a day’s work. That figure is possible for some our Starpets, too. For more pet fees, please click here. The key is the client.

To give precise examples, our wonderful model Neri collected a £700+ fee for her work with Ideal World TV way back in 2018; she’s since earned thousands of pounds in her starring role.

Ever since our wonderful Friend family had been our books they’ve earned over £6,000 over 7 assignments – quite an achievement and a pretty good fee per job.

We’re very open in revealing our model’s fees – providing we get their permission, of course. Readers can view some more modelling fees to give some idea of how fees can vary from model to model, client to client.

Just a note on why we take photos of models with cheques. Simply, we like to revel in their success, and showing people the reward of their success is more effective than saying we paid directly them into their bank accounts. Our models seem to like posing with cheques, too!

That’s why the chances of securing work from us and our clients remains a very real goal if you have the confidence and dedication to make it work. At Models Direct, we’re not a fabricated dream factory – we actively place thousands of real people in modelling jobs every year. Why? Because we know who has the looks to make it happen, and we have the clients that are itching to accept models to fulfil their advertising needs. The question is: why couldn’t YOU be one on them? The answer is: you COULD be, and far easier and quicker then you think.   

Everyday models are essential to all modelling jobs. Forget the mainstream names, forget the fashion shows, and forget the catwalks. They have their place, and we all know it. The big fashion names are there for a reason, and most of them have achieved global recognition because of one or all of the following: knowledgeable agents; fantastic talents; a solid character; media following: multi-million brands backing models to increase profits…we could go on.

Not that’s a bad thing. It’s business, after all. But the fact remains that just about anyone can be a model – and if you’re reading this, it means you have at least a more than passing interest in commercial modelling. You probably have thought about it before, and if so, then great. If you haven’t, but are keen to know more, you only need to be aware of one piece of information:

You are who we need!

Though we’ve progressed to the no.1 commercial modelling employment agency in the UK, our popularity means we’re still very interested in receiving new applicants for models. Joining us will give every model the best opportunity to work with forward-thinking brands on the lookout for new modelling talent.

Modelling is easily one of the most accessible jobs around. Our models are not required to have had experience. All our openings come to us via our clients, who personally pick the models we put forward to them. It’s a simple tried-and-perfected process that sees thousands of Models Direct models shine on assignments in every part of the country. We’re proud to work a vast array of clients, so we’re not selective when it comes to geographical regions. We’ve placed just as many models in large UK cities as we have in rural (and less hectic) settings. This gives our models more of a chance to get selected for the work they want (and if they do get picked, they can decline the opportunity if anything crops up).

As well as the vast range of jobs available, all our jobs are organised by industry professionals. They are fun, exciting, creative and also well paid (we obtain fees from clients before each assignment, so we’re able to pay our models within 5 working days).

There are so many aspects to modelling that appeal to both experienced and new models. We have the jobs, and we have the clients. All you need is the desire to become one of our next successes!

At Models Direct we specialise in placing everyday models in a wide range of very different assignments for our very varied clients.

This means we have a constant requirement for models of all types, ages, sizes, backgrounds and looks.

We need male models, female models, babies, teens and children – we even place model pets!

If you are considering modelling, then you must have at least an inkling that you will enjoy it.

And this is the very place to start!

Modelling with Models Direct might involve taking part in photo and film shoots or helping out at a promotional event.

We offer paid, part-time work that may be close to where our models live or could involve travelling (with expenses paid) to another location.

Our models have differing levels of availability and are therefore always free to turn down any assignment when they are offered it.

Equally, because it is our clients who make the final choice as to who they would like to employ, we are very transparent about the fact we are never able to guarantee work.

But if you join us, then you will be put forward for consideration whenever a client requests someone with your look and abilities.

The vast majority of our models are normal people – just like you – who have other jobs, commitments, interests and pastimes but also enjoy doing something a little different.

Although they have to be confident enough to pose in front of a camera, most of them are quite nervous before their very first job.

But, if you read the feedback they give us, you will see they are quickly reassured by our agents, the other models and the professional production crew on the day.

So, put quite simply, almost anyone can be a model – and if modelling is something you would like to try then you will almost certainly be suitable.

But, why not let us help you to make that decision?

Fill in our form, upload a picture or two of yourself and one of our agents will call you.

You can then ask them for their professional advice and you can also find out more about what modelling with us entails.

Good luck! We hope to decide to give it a go!