Commercial modelling

As the name suggests, commercial modelling is all about commercially focused material involving models. If you haven’t noticed, you’re seeing more ads than ever before (sometimes this isn’t a good thing, particularly for young children and people) but we’re looking at the positive ones. Think of all the stuff that pops up on your phone while you’re using your devices. Say, your email, weather or shopping app, or whilst you listening to the radio, during an ad break on TV or the trailers before a movie at the cinema. Sometimes it feels like the ads run longer than the program or film itself! However, one thing these ads present is models. This modelling niche encompasses all industries covering a multitude of products and services, and who better showcase this than professional models?

Promotional modelling

When it comes to presenting brands, products and services, sometimes in real-time, you’ll be tapping into promotional marketing. Models are used to promote lots of things – live in public, recorded videos, podcasts, and live TV (which brings us to our next type of modelling work).

Film/TV modelling

When the movie camera rolls, it’s time to capture another side of modelling. Models can land small gigs (like a cameo in a movie or music video) or large-scale work (such as a memorable 15, 30 or 60-second ad), depending on what clients are seeking. This realm of the modelling world exists and it’s real. Could you be the next film or TV model?

Catalogue modelling

You’ve probably had a catalogue in your hands and flicked through the pages at one point or another. Whether it’s in print or gone to the digital side, catalogues present models so that they can showcase their products and services to help businesses reach their target audience. This type of modelling doesn’t have strict criteria that models must fulfil. It’s an easy-going modelling division where no barriers are experienced, unlike runway models.

Fitting model

When clothing companies and fashion houses need to design and create their fashion range, a fitting model will step in to help. Statement pieces will be created using the model’s body shape and designed so that it fits them which can make their vision a reality. Fitting models come in all shapes and sizes so that brands can generate clothing that will fit

Want to be part of the modelling revolution? We say this because Models Direct has been switching it up in the modelling industry for… thirty years! Yes, that’s right! We’ve been looking for you! And now that you’re here, we want you to register with us so you get the modelling experience like no other UK agency out there. We’re serious! If you’re not sure, we get it, but we’ve got the clients (which you can check out here to see which big names we’ve worked with) and our models’ feedback.

If you have a zest for life and you’re a go-getter, then what are you waiting for?! Flexibility, professionalism, drive and willingness to learn are other key attributes that are part of the job spec. And if you’ve got an animal raring to go, then maybe they’re ready for some more extra attention accompanied by lights, cameras and action (and a handsome salary in the end too!)

Click the register button and maybe modelling will be more than just a bucket list idea! See you on the other side of our online application process – we can’t wait to meet you!

Are you 5′ 3″ or under? You might be surprised knowing that modelling agencies like ours – here at Models Direct – look for all types of model regardless of height, weight, age or ethnicity. We are all about body and age positivity, and of course diversity too! 

We’ve got some great examples of models that you could take inspiration from if you’re looking to sign up with us but are having second thoughts because of your height. Kate Moss was discovered back in 1988 and at 5′ 8″, she is a force to be reckoned with. Her younger sister Lottie was also signed on Kate’s agency coming in at 5′ 5″ with Storm Model Management. 

And let’s not skip the guys here! Aaron Frew, a 5′ 7″ male model hailing from Northampton has starred in Calvin Klein’s international campaigns proving height doesn’t have to be a compulsory factor when becoming a superstar model. 

It doesn’t stop there though. There are plenty of pint-sized celebs out there that have made their name and fame regardless of their height. With their combination of beauty and talent, their height hasn’t had an impact on their destiny that’s for sure! 

Some petite stars (5′ 3″ and under) are:

• Lady Gaga
• Kylie Minogue
• Shakira
• Reese Witherspoon
• Zoe Kravitz
• Kristen Bell

So, have we got you thinking? If not, then let’s try another way…

There are lots of other mini modelling jobs that don’t expect the stereotypical height requirements of fashion models. We suggest the following to give you food for thought if you’re still unsure:

Say hello to commercial modelling

You really don’t need to be tall to sell products and services. It’s as simple as that! Promoting cosmetics, cars, hotels, insurance – the list is endless we tell you! – goes above and beyond the norms of fashion modelling. You will need to have a marketable look in order to appeal to your client’s audience so your height will not limit you. The best thing about this field in the industry is that commercial modelling opens its arms to diverse models so everyone is welcome to join. 

Swimsuit modelling; take the plunge!

Ever looked through the swimwear section in catalogues and wondered how they got there? Well, now you know – through a modelling agency like us! This theme of apparel is another way you could break into the industry without being conscious about whether your height will affect your chances. So long as you have the look your client is after; a killer smile, gorgeous hair and flawless skin, you might find your calling. And to be honest, who doesn’t want extra cash for showing off their toned bodies in the latest swimwear fashion? 

Lingerie and underwear modelling; why not eh?

If you’re fit and healthy and feel confident about your body then becoming a lingerie or underwear model could find its place on your bucket list! Entering this area of the market doesn’t rely on your height though it does rely on you strutting your stuff and not being camera shy. We’re part of the body positivity stance and recognise that the plus-size industry continues to be a massive selling point. So, let’s not forget that we’re always looking out for models of all sizes to come on board and promote this market. Have a think, connect with us and ask any burning questions you might have and we’ll be happy to help!