“Plus size” modelling is a common term used in the commercial modelling fraternity, although a few years ago it was largely obscure. Now, the world has moved on even more, because many of us classify the phrase as really being “average size”.

There’s a reason for this, and it shouldn’t take a scientist to explain it. We’ll use females as the example.

Plus size female models tend to be size 12-18. OK so far. But, 60 years ago, the average British woman was size 12. In the 21st century, it’s size 16. So, it’s totally understandable to think of “plus size” as “average size”.

Additionally, the average modern British woman consumes 500 calories more than their 1950s counterparts, as well as being just over one stone heavier and three inches taller. And when they get the urge to go shoe shopping? The 21st century UK woman has double the shoe size than women in the 1950s. See? The penchant for female “plus size” modelling is a natural development when you consider the above statistics.

The increase in popularity for “plus size” models is largely down to brands appealing to a good number of the population – which is their customers. Why wouldn’t they want to attract the majority of the consumers? It’s not as if the retail head honchos sit in board meetings scratching their heads! It’s obvious! This has been undeniably reflected by an increase in sizes of dresses and other clothes, as well as specific curve sections in both high street and online commerce. The impact on models? We need more of them! And your next step in taking part in exciting “plus size” modelling assignments is a couple of minutes away! Simply apply to register with Models Direct. We have many happy “plus size” models making money in fun assignments, but we want more!

And what about the males? We need them, too – it’s as simple as that! Yes, it’s true that male “plus size” models are not as prevalent as the ladies, but that’s not to declare them unimportant by any means. Being at ease with your body is a massive benefit, and we want everyone on our books to be just as contented in front of a camera as they are at home. Men – why not join us? You could soon be put forward to our renowned clients and start making strides in the commercial modelling industry.

Males with just a fuller figure aren’t only classed as “plus size”. There are opportunities for chaps with wider shoulders or above a certain height.

We can’t stress enough that there are modelling jobs for just about anybody! And they are all in a regulated, safe and fun environment. Check out our heaps of reviews from real people just like you:

Plus size modelling is a definite plus for everyone concerned: our models, the industry, our clients and all manner of commerce. If you have real hopes of starring in advertising and promotional modelling assignments, let Models Direct be your best way to find success!

This is because people change, and companies need to adapt to stay in business. What if retailers – whether online or in the high streets – sold pretty much the same merchandise. Big mistake!

Every large manufacturer has departments dedicated to looking for the “next big thing” or styles that customers need. It’s their responsibility to look ahead, and not to be left behind by competitors. This not only applies in the world of fashion: supermarkets, car manufacturers and record companies (to name just a few) need to have their corporate finger on the pulse. But perhaps the clearest of “fashion evolution” can be seen in the modelling world. After all, not everyone needs a new car or the latest CD / DVD. We all need clothes!

One of the most globally-observed changes in recent trends are seen in “plus size” models. Models of either sex in the “plus size” category have been in demand for years – but it’s only relatively recently that they’ve really come into their own. Now, above all, “plus size” models are in demand…and their popularity shows no sign of wavering. This is good news, but why have they become more popular with clients looking for models?    

To start with, let’s eliminate the inverted commas when referring to plus size models. It’s true that there’s a universal definition (and so inverted commas are sometimes necessary to define the term), but larger models are no different to any other, and therefore shouldn’t be distinct by applying provocative punctuation marks.

Though the term is still used, plus size modelling carries no stigma, and is about celebrating all body forms and sizes. Have a look in shop windows, in department stores, at TV adverts and on corporate websites – there’s far more choice for females of size 16 or larger than ever, and more shapely models are flourishing because of it.

Let’s not forget the gents. Larger males are also desirable for a range of advertising purposes. The fact that there are more clothing sizes and styles on the market means more models are necessary to help endorse products for everyone – not just a select few dictated by trends.    

Brands need to “go with the times”, and Internet activity is a huge indication of current trends. One of the reasons larger models are now more in demand is because of the surge of social media attention. There are more celebrities with tens of thousands of followers eager to share their habits, interests and gorgeous curves, unconcerned with personal attack or immature criticism. They should be applauded! More people who choose to display their bodies undoubtedly equates to an increase in confidence in others. Curvy figures are far more prevalent in the media these days because people feel more conviction in their actions. Embracing who you are is key to being comfortable. And so it should be!

2020 has been a successful year for models, contradicting the national economic trend. If you want to show off your curves but haven’t done so already, 2021 could be your time to actively be involved in this lucrative and enjoyable side of modelling – and Models Direct will be with you every step of the way. If you’re already a plus size model, continue embracing the plus size movement. It works!

And what better way of doing so than becoming a plus size model?

Body positivity is increasing among both male and female models – here at Models Direct we are passionate and proactive in promoting it and providing plus size models to our clients.

We take pleasure in representing men and women as they really are and want all our models to revel in their differences….

It’s been a long year already and, with lockdowns and periods of quarantine or self-isolation, many of us may well have gained a few pounds here and there.

Winter is also looming – a season where we don’t always get out and about as much as usual and perhaps also start to worry about being a little curvier.

But with more and more plus size models being called upon to feature in all sorts of advertising, this could be just the moment to stop worrying about your size and to put yourself forward just as you are.

Indeed, embracing your shape, feeling comfortable with your body and loving yourself for yourself is very much of the moment and there are so many role models out there to take a lead from.

Check out the likes of Tess Holliday and Jada Sezer, who have made a name for themselves in plus size modelling, and also taken the internet by a storm as social media influencers and heavy promoters of body confidence.

Then there are the many stunning plus size female actors who currently grace our screens, such as Queen Latifah, Melissa McCarthy and Rebel Wilson to name just a few.

Sensational plus size superstars with bags of confidence can also be found behind the mike – take your lead from curvy singers like Beth Ditto and Lizzo and be proud of who you are.

At Models Direct, our own plus size models are booked for an array of assignments, from swimwear to casual wear, and many have made a fabulous career from it.

Find out more about plus size modelling through Models Direct before deciding whether to give it a go yourself.

And, whatever you end up doing, be confident in your body and enjoy being who you really are.