At Models Direct we are approached to find female and male models for all kinds of promotional assignments, ranging from major exhibitions and events to in-store and shopping mall promotions and demonstrations.

To be a great promotional model, you don’t have to have done it before, you simply have to be friendly, smiley, confident and approachable.

You have to be proud to represent the brand, product or campaign you will be promoting, and you have to be happy to interact with the general public and chat to passers-by.

So, what else should I know about promotional modelling?

1. It can involve teamwork

Promotional models must have the self-assurance to work on their own; approach members of the public and undertake whatever is required of them. At the same time, however, there is often a team approach to the assignment. They need to be able to work together and support each other. This, of course, can make it great fun….

Some of our promotional models had the opportunity to work with Poundland on a fragrance campaign and had a great time as a modelling team.. (this assignment was pre covid).

2. It can suit people with other talents

You don’t have to be a skilled actor or accomplished musician but do tell us about any special talents you have as this can help. Clients like to employ models who are used to stepping out on stage or performing in public. Perhaps you are a singer or dancer? Or perhaps you are someone with sporting or public speaking experience? Just let us know…

3. It can be ideal for those with good memories

Promotional modelling is perfect for anyone who is quick to learn and great at retaining information. Part of your job may well be to explain about a product or present a campaign. Clients look for models who are bright, eager and intrigued about a subject – then ready to make it interesting to someone else!

This is exactly what happened when some of our promotional models took part in a campaign to help the Fertility Partnership find egg donors.

For the event, artist Stuart Semple created an installation using giant balloons.

Our models were then asked to give some of these valuable items to the public, in turn asking them to pass them on.

Here is what some of our models had to say:

Aina Sutka:

“When I first received information about my assignment, I was a little bit worried as I didn’t know anything about fertility treatment, fertility clinics based here in the UK or elsewhere, let alone anything that is connected with egg donation. There was no reason for my worries, because everything was explained, people that I ended up working with were very interesting and their knowledge was on top, the day flew by, because I was intrigued and in that way it helped a lot with passing the information on to the public. Being a mum myself I loved the idea of helping families that struggle in creating a miracle of their life’s. The cause of this assignment was incredibly sincere! It is never too late to try something new. It is never too late to achieve your dreams.”

Chloe Smith:

“We were directed to stop passers-by and give them a balloon; this balloon was only one out of 1000 with a Stuart Semple artwork on it and each was worth £350. We would give these to a passer-by and then get them to pass it on, the idea being just like when you donate your eggs, you are giving away something precious and amazing. It was a great experience and will be a good thing for my portfolio.”

The opportunities for promotional models are endless with brands looking of new ways to promote their products and get noticed in such a competitive environment. Yes, the retail world is quite different at the minute, but not long from now brands will be looking for the perfect models to push their products like never before….

“Molly was very friendly and passionate about the project. She found some good options for us very quickly! ”   –  Fuzzy Duck Creative

“Overall we have had a great experience both with yourself and the models, we always received quick responses and communication was thorough which was helpful in this task.” – Symphony Group

At Models Direct we understand   our clients could take their business anywhere, there are lots of model/talent agents out there!! So  what makes them choose us??

An essential skill of an Assignment Co-ordinator is the ability to build strong relationships with clients! The entertainment industry is very competitive and with thousands of agents competing for business, Models Direct have to ensure they stand out above the rest and retain their clients to secure future bookings for  their models.

The Assignments team at Models Direct spend most of their time on the phone, even now when we live in a world of  online messaging and emailing, for a lot of industries the phone is becoming  an unused tool, this isn’t the case for a model agent!! Booking agents spend most of their  day talking, to new clients, regular clients, brief and casting updates, new leads, production  managers , it’s all about being remembered and making an impression.

Feedback is an essential part of this business, without it a company is unable to know exactly how they can improve and what their customer/client requirements are, so the team ensure they ask for feedback from all clients after booking  models with us. It doesn’t matter how big the client is whether it’s a large internationally known brand or a small local independent – all feedback is crucial to the Models Direct team.

Here are a few examples of feedback the  Assignments team have recently received:

“Very easy to talk to and flexible. Everything was handled with minimum fuss and when more options were needed they were provided without delay.” – Ichi Worldwide

Would you use us again, if so, why?
“Yes, Good value for money, service was great and Gillian was perfect for our needs.” – Wentworth Puzzles

How was your talent booker – friendly, efficient, quick?
“Marie was excellent! Form the very beginning, she was very helpful and  speedily   efficient.” – St John’s Ambulance

Would you use us again, if so, why?
“Yes. Easy to book, simple process, and quick if needed”. – Ieso Digital Health

How was your talent booker – friendly, efficient, quick?
“Molly was very efficient, particularly given our tight deadlines and went above and beyond to help me in the production and budgets of the shoot. I particularly appreciated her speed to reply via email particularly when I am managing a few projects remotely although, admittedly, those were useful too and she was always on hand! ” – Nonsense PR