With the modelling industry evolving it’s refreshing to see that curvier models are featuring on the covers of International magazines and it seems the hour glass figure really sells – curves are being celebrated by big brands around the world!

The plus size clothing market is approximately worth £4.7 million and brands are extending their sizing range daily, it makes sense that big name brands are now including plus size models, (size 12 and above is considered plus size, so that’s the majority of women!), in their advertising campaigns. It is a sure sign that the industry is taking note that diversity is needed and Models Direct are delighted to be able to represent many of these models.

#Realgirl, #Honouryourcurves, #Bodypositive #Loveyourself………

Models Direct is a commercial modelling and talent agency, therefore we have a more varied demand from our clients for the types of models and talent we represent and have done since the agency was created, this is why ‘size’ is not a consideration for us!

For a long time, women (and men!) have been influenced by the stereotypical body type we have been exposed to in the media and in the fashion industry, but a very small percentage of us fit that mould – hardly any of us! Therefore you could argue it is not relateable to the consumer, creating a relateable marketing campaign is key when selling a product.

Models Direct have always represented plus size models, though ‘plus size’ is not a term we like to use, they are beautiful and often very talented. The average female in the UK is a size 16, so a plus size model can vary from a size 12 upwards, simply depends on the the type of modelling they are being considered for.

If you are interested in modelling, have a unique look and are 12 size or above then please visit www.modelsdirect.com.

The team here at Models Direct are really excited about London Plus Size Fashion Weekend which takes place on 15th and 16th February 2013 – running in parallel with London Fashion week.

This will be the first official plus size fashion weekend in the UK and will be held in the glamorous Shoreditch. This is great news for plus size models who want to be up to date with the latest fashion and get inspiration from some of the top plus size fashion designers and retailers all in one place!

The event is foundered by Remi Ray, owner of the blog trapped in a skinny world,  and a former student that struggled to be accepted into that fashion world because of her look not being socially accepted. She now designing her own capsule collection and contributing to various other projects that can help other plus-size women to be comfortable in their own skin.

Designers at the event include Simply Be, Syreeta Badu, Live Unlimited London, pauline et Julie, Curvissa and Carolyn de la Drapiere.

Models Direct represent real models of all shapes and sizes so it is great to see that voluptuous women now have a fashion weekend dedicated to them!