Of course, you can respond to adverts for models yourself, but having a reputable agency to represent you and act in your best interests at all times has many benefits.

Firstly, you know they will investigate every client and every assignment carefully, ensuring the safety of their female, male and child models.

Furthermore, they will negotiate a fair fee for you – and ensure you are paid promptly after completion of the booking.

Sadly, we at Models Direct hear all too many sad stories of people who have responded to advertisements for models but never end up getting paid.

An authentic, modelling agency such as Models Direct will not only do all of this on your behalf but will also actively seek work for you.

Any individual or company that is not a legitimate employment agency is not legally allowed to seek work on behalf of those working with it.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

Any experienced models or new models who are wondering how to find work should always do their research thoroughly – and should read the small print on any website carefully.

By digging deeper, they may well find that a so-called “agency” is actually nothing of the kind.

Other ways of finding modelling work include networking with other models and putting the feelers out to marketing companies and photographers.

You can also follow the relevant people and organisations on social media and keep an eye on jobs boards.

And please, please remember that even if the job you find has not been offered to you through Models Direct, we are always happy to represent any of our models.

Once you have joined us, you are part of our team and if you see a modelling job that interests you, let us know and we can check it out for you.

We can also negotiate on your behalf and ensure you are paid.

Here at Models Direct, our agents are also always busy receiving requests from our incredible range of clients and finding just the right models to put forward for their assignments.

We build on the strong relationships we have developed over the past 35 years with the many, many companies, brands and organisations that use models.

And we reach out to new clients on a daily basis, pushing out in every direction to find all kinds of different and exciting assignments to offer our models.

Read through some of our other blogs and reviews to find out more about these and what our models enjoyed about them.

Modelling is a competitive industry and – like any genuine agency – we can never fully guarantee to match every model with a job.

But joining a longstanding, reputable agency like Models Direct will give you the very best chance of finding work, while also ensuring you are looked after at all times.

This is what Natalie said after an assignment through us:

“My whole family did a shoot for a global tech company and everything was so perfectly organised.

“The staff members at Models Direct were so helpful, especially Marie, and everyone on set was lovely.

“We had our children with us and we were all looked after so well.

“It was a great experience which we thoroughly enjoyed.

“I would definitely recommend Models Direct!

“Thanks again for the opportunity!”

For more information on finding work with Models Direct please contact us.

Yup, we were not kidding when we said we’d answer it like that. No one has time to read through lots of content and we appreciate that because everything is whizzing past super quick, we’ll get straight to the crunch here.

Modelling isn’t as rigid as it used to be. If a model’s height is below what one would think was average, or equally above, it isn’t scrutinised and then made into an issue whereby perhaps the prospect of withdrawing an application is hinted or considered.

However, there might be some height guidelines depending on which modelling category you’re looking to work in. If the matter of height does concern you, please read on:

Catwalk modelling

Those models you see donning the runway do have more height and body measurement expectations than other areas of modelling. You will generally expect to see super slim and super tall models walking the length of the runway and back, although the catwalk landscape is pushing for more diversity and inclusivity with models such as hijab-wearing Halima Aden, Naadirah Qazi and Megumi Soyer-Shima who are making waves.

Height requirement:

Women – between 5’8” and 5’11” with a 6-8 dress size and a 34″-24″-34″ bust, waist and hip measurement.

Men – around 6’0” to 6’2”.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

Commercial modelling

This modelling division looks for relatable models who will appeal to a target audience which means that the height requirement is much more relaxed than for runway models. It’s all about everyday people connecting with models they can relate to and see their reflection in including models’ appearance as well as their height.

Height requirements:

Depends on what a company desires but it varies from one brand to the next.

Petite modelling

Many females, for example, fall under 5’7” making them the ideal height for petite modelling. Whether it’s for catalogue modelling, commercial modelling or promotional work, petite models are being included in the modelling industry and not being scrutinised for their height. On the contrary, they’re celebrated and embraced for their petite stature and will appeal to everyday people who are also petite.

Height requirement:

Women – under 5’7”

Plus-size modelling

The dress size which best represents this modelling niche varies from one brand to the next but generally speaking, it’s over size 16. Any model which fits in a dress size above this is plus-size although a lot of people are calling for this category to be scrapped so that body size is a more encompassing topic rather than labelling everyone. Hey, some people might not want to be put into a plus-size box and are most certainly entitled to that.

Height on the other hand for plus-size models does not follow a strict guideline.

Height requirement:

Depends on what a company desires but it varies from one brand to the next.

Other modelling niches include fitness/sports modelling, body parts modelling, and disabled modelling. Each brings its own magic and doesn’t meet typical modelling standard requirements so height diversity can enjoy the limelight without the pressure.

We like to make our processes as easy as possible, which is why applying to join us takes a couple of minutes, complete with two clear photos models may take with a Smartphone. Any registered model has access to their ePortfolio, which our vetted clients have access to, helping them choose the right models for the right job.

We cannot emphasise how important portfolios are. As we do not (and have never) pick models for jobs, models must regularly log into their portfolio accounts to upload current photos. Our clients want to see that a model is being proactive, the evidence being a full range of accurate, up-to-date images from which they can choose their preferred model. Simply uploading a few photos when you start with us isn’t going to be beneficial in the long term. We need to see that models have understood what is required from them; we’ll do all we can to recommend the right models to big brands, but models must also help themselves.    

And even a small tweak in a model’s appearance can make a big difference. Haircuts, hair colour, tattoos, piercings, new background scenery, adapting with the seasons, current fashions…they can all change, and our clients must know about them. It’s futile for clients to see what a model looked like months ago – assignments are built and created on true representations, so models need to visit their portfolios every month or so to keep them stocked up with the latest images.  

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

When we recommend models to our clients, they rely on a model’s portfolio. A name, age and location alone aren’t that much use to them; most modelling jobs require posing / acting on film or in photoshoots, so portfolios are the primary source for clients to see what a model looks like. And this is where keeping your looks up to date is crucial in whether a models will be picked. Please don’t let your portfolio photos become stagnant and outdated! You won’t be helping yourself.

Additionally, please keep your contact details current in portfolios. Often we’ll need to contact our models, especially if it’s a last minute booking, or if there has been a delay with clients. Communication is key to bookings; if your details are not accurate, it could affect present and future jobs. Likewise, if you have to cancel a job at short notice, please get in touch with us immediately. Common sense and courtesy go a long way!

Follow our 10 steps that include top tips and advice to help you do well:

1 If you are chosen for an assignment you must be 100 per cent sure that you will be able to attend. While we know that emergencies do very occasionally crop up, you need to understand that if you let us – and our client – down at the last minute, then it will make things very difficult. We need to know all our models are reliable.

2 Listen carefully to what our team member tells you about the assignment itself. Make sure you understand where you need to go, when you need to be there and whether you need to wear anything special or bring anything with you.

3 Ask any questions you like and gain as much understanding as possible of what will take place during the booking. This will help you to feel confident on arrival on the day itself.

4 Find time to practise poses in front of the mirror. Ask a friend or relative to snap some shots or to film you as run through some of the actions you might expect to take place on the day. Even if the shots and sequences are different during the assignment itself, this will still help you to feel confident and ready.

5 Plan your journey to the job very carefully, making sure you leave lots of time for traffic or public transport problems. Ensure your phone is fully charged, you have relevant contact details with you and that you bring a snack, a drink and a book or something else to do with you.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

6 When you arrive, make sure the person in charge knows you are there. Introduce yourself to members of the crew and any other models. Ensure you know when you will be required on set and whether you need to see any wardrobe, hair or make-up team members first in order to be camera-ready.

7 Listen carefully to what the team would like you to do in front of the camera. If you have any questions, do not be afraid to ask them. Follow their instructions carefully.

8 Chat to the crew and other models when the cameras are not rolling, but please make sure you are not causing a distraction or making any noise while other people are being photographed or filmed.

9 Have fun! The more you enjoy the process of modelling, the more this will shine through in your photographs and footage.

10 After each assignment, make sure you give us your feedback so we have a good understanding of how the booking went. Don’t forget to let us have any behind-the-scenes photos or video footage you have taken and remember to update your e-portfolio with details of the assignment and any final images received.

Whilst there are certain restrictions to high-end fashion modelling, the diversity in commercial modelling is evident. We do not specialise in any type of model. Commercial models encompass everyone, from toddlers to mature models, males and females from all backgrounds. The one attribute for commercial models is that they must be dedicated to their assignments, from regularly updating their portfolio photos to representing themselves (and us) on set. The rest usually takes care of itself.

Some people fare better in modelling jobs than others. Not everyone is suitable for all our jobs. Age and gender are key factors, but thankfully modelling experience is not required. That’s equally critical, as it shows that anyone with the desire to become a Models Direct model can succeed.

What’s also important is knowing the range of different types of models we’re always interested to hear from. Some agencies specialise in plus size modelling, while others mainly have females on their lists. Some will have more of an emphasis on pets.

We’ve been the UK’s leading commercial modelling employment agency for a number of years, and we put all our effort into each booking, no matter what type of model we’re representing.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

And which different types of models are we experts at putting forward to our numerous clients, giving them the best chance of being seen and ultimately being offered their dream commercial modelling job?

Here’s the list of the main types:

Commercial modelling – diversity is the key here, with commercial modelling appealing to everyone. We are always interested to hear from anyone with the desire to work with top brands all over the UK and abroad. Commercial modelling is totally accessible, well paid and fun. Read more about commercial modelling here.

Mature modelling – age is not a limitation. Instead, embrace your wealth of life experience by signing up with us and uncovering plenty of modelling jobs as a mature model.

Baby, child and teenager modelling – modelling is not just for adults. We’ve provided our clients with hundreds of youngsters in exciting shoots (accompanied by their parents and guardians, naturally). Babies are usually classed as infants up to two years of age, child models are up to the age of twelve, and the age of teen models should be self-explanatory. The range of assignments on offer for children is limitless; all we ask is that they are well behaved and have fun in a safe environment.

Pet modelling – perennially popular with several clients, household animals of all shapes, sizes and breeds are always welcome!

Plus size modelling – for those with a fuller figure, there are many chances to be seen by our clients. For the past few years, we’ve experienced a surge in plus size modelling, so we welcome anyone to join us and have the best chance to be selected by top brands looking to appeal to the public.

We cater for anyone and everyone – and it starts with having the desire to become a model. After that, registering with means we’ll show our clients what you have to offer!

A short and sweet answer because we know that our Models Direct readers like info to be straight to the point. We appreciate that no one has time to trawl through words so here it is:

If you’re looking to be signed up with us, you don’t need any official qualifications to be an MD model. We know that’s pretty unusual as most modelling agencies will ask for previous experience.

But guess what? We don’t! It’s not compulsory for us to have newbies with an illustrious modelling history, and we don’t penalise anyone if they don’t. In fact, we encourage new models to climb on board our modelling hub even if they come without any experience. It’s totally fine for us!

As for requirements, when it comes to applying there are a couple of things to bear in mind. If you have a baby model, child model or pet model, the parent/guardian/pet owner will need to be over 18 to make the application process happen.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

Kasthur and her husband both worked on an Aviva campaign and here’s what Kasthur said:
“Thanks, we had a great day on our couples photo shoot, I have done a few jobs before for you, but for my husband, this was his first time modelling, and he really enjoyed it the production team were just great and made you feel relaxed, hubby is now looking forward to doing more couples jobs ”

Dawn & Mark were booked for a couples campaign with Potters Resort, and here’s what they had to say:
“Just finished my first couples shoot – really good fun.
Started the day outside in the glorious sunshine, and ended up playing mini golf, rowing a boat, having fun in a swimming pool, and rounding off the two-day shoot with bar and restaurant photographs.

Photographer and Client made us feel very at ease with nothing forced. Overall a very enjoyable couple of days enhanced by the lovely other couple we were paired with”

So, if qualifications are not required and there are no requirements apart from the age restriction for submitting an application, what do we actually need from our models?

We need:

Your correct personal details and an up-to-date profile pic.
You to be ready for your first call from one of our specialist modelling coordinators.
You to ask us anything you’d like; we’re happy to help answer your questions!

And that’s it! Just be yourself, be open to trying new things and of course, if you’re feeling nervous, speak to us! You won’t be the first but we can assure you that as the assignment goes underway, your nerves will disperse.

We’ve grown rapidly since we started the business in 1990, and that growth has resulted from a rapid increase in both clients and models. This is beneficial for everyone, because more clients mean more modelling opportunities. But that doesn’t mean that every model who registers with us will be inundated with offers of modelling assignments.

The good news, however, is that joining a reputable agency remains the best way for models of all ages and backgrounds to be put forward to the decision makers: the clients.

We’ve never said commercial modelling isn’t competitive. There has always been competition for jobs – just like in every industry sector. Joining Models Direct makes it much easier for models of any experience to be seen by our clients, who then inform us which models they’d like to work with them.

Any model could approach a brand directly. There’s nothing stopping a model contacting a company and asking if they need models for advertising campaigns. The chances of that model merely speaking to the right person are slim; moreover, even if they do find the right person to talk to, communication would invariably stop right there, with the company telling the hopeful model that they only find models with their preferred agency.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

Agencies develop a trusting relationship with their clients. It’s another solid reason for models to join a good agency. The chances of securing work with an agency significantly increase with an agency working on a model’s behalf. The reality is that, although we place hundreds of models per week in exciting modelling jobs, some models might not be chosen by the clients, even though they are a perfect match, and we put them forward whenever their talents are called for.

But the plus for models is that they can – and should – help themselves. We do everything we can to find our clients the right models for their specific assignments. It’s what we do, and we’re extremely proficient at doing it. Here’s a quick checklist of how models can increase their chances of being chosen by clients:

1. If any contact details have changed since you last registered with us, please ensure that they have been updated on your personal Models Direct portfolio.

2. Just as important, be sure to add fresh photos and reels to your portfolio. This is especially vital if you’ve changed your look. If you’ve had a new haircut or treated yourself to a fresh tattoo, don’t hold back! Take a few up-to-date photos and upload them to your portfolio. Make sure you stand out! Alternatively, if your current portfolio doesn’t include more niche images (e.g. in gym gear for any fitness modelling gigs), be sure to add them. We have plenty of jobs available requiring specific models for specific assignments. We’re not a generic modelling talent agency…

3. Keep up to date with the commercial modelling industry, and be proactive.

4. Don’t be shy in contacting us if you need any assistance. Our team are here to help all models, and we invite anyone to visit us in Norwich by appointment.

Any Models Direct model is in the best place to be seen by all kinds of brands who are actively seeking new talent for their campaigns. Keep at it, and keep the faith!

Suitability for commercial modelling encompasses everyone from any background and experience. Consider the following models our clients regularly ask us to provide them:

• Babies and toddlers
• Children
• Teenagers
• Adults
• Mature models
• People living with disabilities
• Individuals described as “plus size” in some circles
• Males and females
• Oh…and pets of all species!

There may be some specific assignments which call for models of a particular ethnicity or look, such as showing off tattoos or opportunities for wheelchair users. But in general, we’re always on the lookout for anyone with the desire to become a commercial model, and the process starts with a simple  registration.

We touched on the fact that that some would-be models might not be ready to become a Models Direct model, no matter how much the desire might be. That’s because we recommend that they research a little about us and how we operate. Additionally, they mustn’t apply with us without knowing some basic tips. Researching some aspects of our industry is just as important as performing well once you’ve been picked for your first shoot.

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

Although we’ll provide all the essential information and be available to answer queries ahead of a shoot, models need to be well prepared to make their modelling life that little bit easier. Preparation is key, and shouldn’t be underestimated.

Remaining calm, professional and confident are also key qualities for all our commercial models. If you thrive by taking directions from someone in a professional environment, whilst having fun and keeping to professional levels, you’ll fit in nicely with our extensive list of models.

Nerves are normal. Being filmed or photographed is not everyone’s ideal job, but for our models it’s perfect. Our clients know that everyone involved in the assignment must work together to produce the desired result, and so our models constantly tell us how relaxed everyone is on set, and how much relaxed they are made to feel.

Simone’s feedback for her second assignment with us is a perfect example. She said, “I had a great experience at my shoot at Leeds University. It was an amazing opportunity to get to go to a new city and the other models were very friendly, which calmed my nerves and made the experience more enjoyable. The environment was very relaxed, and the shoot consisted of a variety of stills and video. Staff were also very nice and informative throughout the shoot. I very much look forward to my next booking!”

Suitability for a lot of our bookings is about staying relaxed, enjoying the experience, and being keen to bag more opportunities to shine with our clients.         

Prior modelling experience is absolutely not required.

Take the first step and register your details with us. After that, our lovely team at Models Direct HQ will do the rest!

For Models:

We actually listen. We listen to everyone around us and respect each other’s opinions.

We show:

Respect

Kindness

Gratitude

Honesty

We offer:

Openness

Trustworthiness

Support

Advise

Information

• Do I need professional photographs to be a model?
• From Blossoms to Big Smiles – Spring Photography Tips for Child Models
• How do I find modelling work?
• Our Guide to Modelling with Models Direct
• The Ultimate Models Direct Guide to Getting Your Child Into Modelling

How we do it the Models Direct way

We encourage diverse and dynamic portfolio images and our team regularly posts time-sensitive blogs about how to capture pictures according to the fashion trends and seasons.

MD wants your contact details, body measurements and skills updated as and when required. We send out gentle reminders just in case you forget because we’re helpful like that! We encourage you to regularly scan our jobs board for vacancies you might like to be put forward for.

When you get booked, we’ll let you know straight away. We’ll discuss areas such as logistics and payment.

For Clients:

Get ready for a call from one of our modelling specialists. At MD’s HQ in Norwich, we’ll pick the models and clients can choose.

If you’re a potential model or client, fuel your next big leap and stick around with Models Direct.

As another year passes, we strive to remain at the forefront of commercial modelling as an agency with everything to offer – both to our models and our clients who rely on us to supply them with the best talent.

We expect modelling with us in 2025 to be even better than that in previous years.

But what do we mean by “better”? It’s a word that has many meanings, and opinions can differ as to what “better” actually implies. No one can predict the future, so it’d be arrogant to say that everything in the world is going to be better in the new year. But in terms of modelling, we’re excited at the prospects 2025 can offer our models.

Modelling in 2025 may very well present some real benefits to our models that can be seen as “better” than the previous years.

Like we say, the previous years (decades, even) have seen substantial growth for us. We work with far more clients year-on-year, and we are able to offer more wonderful modelling assignments to our registered models. We don’t really need to advertise to big name brands, because they come to us whenever they require models to help them in their marketing campaigns and in their advertising needs. We’ve built up an incomparable reputation and our clients trust us to meet their needs. It’s a great two-way relationship.

As a model in 2025, what can you expect?

If you’re thinking about modelling for the first time with us, you should know that you’re in the best possible position to be put forward to our clients. The brands we work range from multinationals and high street retailers to smaller start-ups. They all have one common thing when they approach us: they know that we have the perfect models for their needs. If you’re curious about modelling, you won’t be in a better place to be seen by the brands crying out for models. That’s what makes our team tick.

Maybe 2025 will be the year you take modelling seriously and join our team of models. Maybe it’s on your bucket list – even if you’re happy with a solitary job. Maybe it’s not about you at all; you may be thinking that your beloved pet is on the right track to become one of our next Starpets. Whatever your reasons, you’ll joining the right agency.

For our models who have enjoyed jobs with us, what will modelling in 2025 bring?

Well, we’re confident that all our models can expect the following:

1. To be put forward to our clients for even more modelling opportunities when your look and skills are called for.

2. An increase to our already extensive client list.

3. Even more diverse jobs.

4. More travel opportunities.

We’re always looking for ways to make things “better”. Whether that’s placing even more models with top-notch brands, or receiving more 5 star reviews than ever, we’re looking forward to what 2025 will bring us, our models and our clients.