MeadowHall  Shopping Centre in Sheffield is buzzing at this time of year especially when  a store like Joe Browns decides to throw an exclusive VIP Bloggers event at their flagship store!

Models Direct were delighted to be able to book Troy and Kimberley to model some of Joe Browns winter collection.

Troy and Kimberley took to the catwalk infront of lots of VIP customers and bloggers all waiting to catch a glimpse of the winter collection – they were both amazing!

Models Direct are delighted to be able to share some of the final images with you and you can catch up on all the goings on by reading Joe Brown’s blog too!

https://www.joebrowns.co.uk/blog/joe-browns-blogger-christmas-party/

People may be surprised, but the average size  for females in the UK is size 16, do we feel the ‘majority’ are being represented successfully in the fashion world??

Catwalks and fashion designers have always had an  obsession with size 0 models, however recently this  unrealistic  reflection of  woman has come under attack as a large percentage of UK woman feel  that High St brands are ignoring their shape  by using images that don’t  portray the average woman.

The ‘New Face’ team at Models Direct are speaking with woman every single day who have  concerns or questions about their shape and size and how they will fit into the modelling world. Of course at Models Direct we mainly  represent Commercial Models  and talent, so the requirements on body shape and size is not the same as Fashion Models – however we do represent some amazing plus size fashion models  who have worked with clients such as River Island, Matalan, Debenhams and Asos.

There is a big message out there at the moment asking for more diversity on the catwalks;  Models Direct were excited to see SimplyBe   celebrate the eve of London Fashion Week with  the a size inclusive fashion show, including model Tess Holliday, Hayley Hasselhoff and Blogger Callie Thorpe, ranging from size 10 to size 26.

The Assignments team at Models Direct receive more and more enquiries for plus size models  – The plus size industry is the fastest growing industry at the moment!