1. Susan is 67 years old and is a retired teacher. She is active and has many hobbies, but she’s been looking for something extra to occupy just two days per month. She thought about becoming a model, and just “went for it”. After sending in her photo and filling out an application form, her extra couple of days were filled by exciting monthly modelling assignments.

2. Matthew is in his thirties and has always been a “go-getter”, as well as eager to try new things. He wanted a new direction – something to add to his CV and impress his friends. He tried modelling once, and now regularly stars in modelling shoots in and around his home town (he’s quite a local celebrity).

3. 13-year-old Megan mentioned to her mum and dad that she might enjoy modelling. After her parents looked into the modelling process, they were happy that they’d be able to grant their daughter’s wishes, and before long, Megan was starring in various campaigns.

…and the one common denominator? They are all “ordinary” people living the dream as models – specifically, lifestyle models.

Lifestyle models are not easily identified among the general populace. They don’t have any stereotypical features some people think of as models – not that many models should be recognised away from the cameras. A lifestyle model could be your next-door neighbour, or the friendly assistant in your local store. They could serve your favourite drink at your local bar, or they could even be your local bus driver. Though we don’t advocate randomly approaching people to ask them if they are lifestyle models (you’ll probably be given strange looks or asked in the future to remain within 100 yards of them by law!), the fact is that anybody at all can be lifestyle models. So, the answer to “who can do it?” is easy to answer: you, your friends, your parents and other relatives, teachers, retirees…the list is endless, because genuinely anyone can be a lifestyle model.

There are an infinite number of products and causes that require everyday people to get their message across to everyday people. What better to appeal to the general public than to ask a member of the public to help with the promotion?

Examples of lifestyle modelling are as varied as the individuals acting as lifestyle models. Some standout examples are as follows:

• Appearing as the face of NHS campaigns in hospitals
• Starring in local council campaigns
• Posing as shoppers at a designer retail outlet
• Group bookings for an online wine promotional video
• A hungry family tucking into the nation’s most popular pies

Young or old, male or female, experienced in modelling or new to the industry…lifestyle modelling provides an opportunity to anyone with the desire and ambition to become a model. Get in touch with us so we can see what you have to offer to the wonderful world of lifestyle modelling!  

In this blog, we’ll look at some examples of “real” people and how they have become lifestyle models, the types of assignments they have been offered and their success.

Included is a brief checklist so you can gauge your suitability against certain modelling jobs. As the first sentence confidently states, YOU could find yourself nodding in agreement to the list, thus swaying your decision to try out lifestyle modelling. It might be the definitive reason why you apply to be one of our new lifestyle models…

Example 1

Sally is 38 years old. She has bottle green eyes and a flawless, welcoming smile. She enjoys travelling and meeting new people, and likes to keep herself busy. In fact, she hates being bored, and would take up a new hobby just to keep her mind and body active. Sally, as you’ve suspected, loves life, and is game for anything. 

A modelling job caught her eye. “Model required for print advertisements. No experience necessary. Must be willing to travel”. Sally hadn’t considered modelling before, but she was curious. And excited. This could be perfect for her. After an initial query, the job turned out to be posing for a national catalogue specialising in household products. Sally could do that…and she did. The photo set was an hour away from her house, and she’d be reimbursed for her travelling expenses. 

A week later, Sally’s busy lifestyle meant she had to turn down a second modelling job, but she accepted the third. Now, she’s actively involved with lifestyle modelling, and wondered why she hadn’t thought of it sooner.    

Example 2

Paul has dabbled with modelling before, but hasn’t taken it further than a couple of half-day jobs. Still, being a lifestyle model ignited his passion for appearing in front of professional cameras: it’s been said more than once that he’s handsome (which he won’t deny!), and he liked the thrill of being paid to advertise mid-range clothes in a glossy fashion catalogue. 

So, six months after his last job, he updated his mugshots and applied again for an assignment involving posing for an advert for his local council. The council were looking for a down-to-earth person with symmetrical facial features, good looking and representing the public. Paul fit the bill, and continues to earn money as a lifestyle model. Yes, he’s handsome, but he’d admit he’s more of the “classic” look than out-and-out “gorgeous”. And the “classic” look was just what the campaign called for. Anyway, he wouldn’t feel comfortable on a catwalk!

Example 3

When Jessica was researching the industry, “lifestyle modelling” caught her attention. And she’s glad it did. These days, when she’s not working as a full-time receptionist, you’ll find her earning extra money as an “extra” on a well-known TV show, as well as appearing in occasional TV adverts. The beauty of this is the TV producers were looking for actors who blend in well with the set’s background – in short, “normal” people. As for the TV adverts? The same applied, although Jessica’s perfect skin, pearly whites and luscious hair were an obvious plus!    

See – you can be like Sally, Paul and Jessica. They all have different backgrounds, but have one thing in common: they’re just like you!

Lifestyle modelling checklist

Are you:

• Enthusiastic?
• Flexible?
• Ambitious?
• Keen to make more money?

Do you:

• Represent the public?
• Want to work with industry professionals?
• Like meeting new people and making friends?

Lifestyle modelling is the ideal avenue to explore if you want to start out as a model. It covers an especially broad spectrum, so there should something out there to suit most people. People like the trio of Sally, Paul and Jessica. Why not join them?